Page 32 - Communicate
P. 32
Q1 2018 | MEDIA WORK
Fake it till you make it
Cleartrip’s new campaign is basically for all the fake selfie takers
id you really go on a holiday fluencers Bader Saleh and Jotaro, by posting a fake travel selfie on
Dif we didn’t see any picture the Saudi-focused campaign started Instagram with the hashtag #Fakeit
on Instagram (or any other social on December 15, 2017 and will run or “#طﺎﻴﻬﻟا_يﺪﺤﺗ” and tagging @cleart-
platform for that matter)? Probably until January 31, 2018. ripmena. Three winners will get a
not. Unless, of course, you’re one The campaign is told through year of free travel.
of those that clicked a picture at three videos where Bader and Jo- The campaign is being pro-
Jumeirah Beach but passed it off taro are competing to show their moted via Snapchat, Instagram,
for being in Bali. followers their travel experience Youtube and third party ad plat-
And that’s the insight driving in what seems to be Beverly Hills, forms serving such Anghami,
Cleartrip’s new campaign “Don’t Paris and Mexico, but is actually Shahid, Adara, KooraTv, etc.
#Fakeit, Travel Instead”. Developed Jeddah, Saudi Arabia. Other Saudi influencers will also
by Wavemaker through collabora- The campaign also features a join the campaign to encourage
tion with Saudi comedians and in- contest wherein users can participate participating.
32 I Communicate
