Page 213 - Bespoke_the_chic_and_the_cool
P. 213
The Range Rover was launched in 1970, originally in The Range Rover was launched in 1970, originally in THE ORIGINAL
two-door configuration only, up to 1981, when the two-door configuration only, up to 1981, when the RANGE ROVER,
first factory four-door was introduced, and remained first factory four-door was introduced, and remained WHICH WAS
popular right up to the end of the first generation’s popular right up to the end of the first generation’s LAUNCHED IN
production in 1996. So popular, in fact, that pro- production in 1996. So popular, in fact, that pro- 1970, HAS ALWAYS
duction of the first generation continued alongside duction of the first generation continued alongside STOOD HEAD AND
SHOULDERS ABOVE
the second generation for almost two years, and the second generation for almost two years, and THEM ALL IN TERMS
the name Classic Range Rover was introduced to di- the name Classic Range Rover was introduced to di- OF SPACE AND
stinguish this model from its more modern sibling. stinguish this model from its more modern sibling. COMFORT ALLIED
Believed by many to have launched the SUV sector, Believed by many to have launched the SUV sector, TO GENUINE GO-
the Range Rover certainly defined the genre of the the Range Rover certainly defined the genre of the ANYWHERE ABILITY.
luxury 4x4 vehicle, and has been the vehicle of choi- luxury 4x4 vehicle, and has been the vehicle of choi-
ce for members of the Royal household, politicians ce for members of the Royal household, politicians
and superstars across the world. It has maintained and superstars across the world. It has maintained
its most credible position as the ‘ultimate SUV’ to this its most credible position as the ‘ultimate SUV’ to this
day, with a number of world firsts and records in its day, with a number of world firsts and records in its
long and distinguished heritage. During the 1970s, long and distinguished heritage. During the 1970s,
the Range Rover also became the first vehicle to the Range Rover also became the first vehicle to be
be exhibited at the Louvre in Paris as an ‘exemplary exhibited at the Louvre in Paris as an ‘exemplary’.
work of industrial design’. www.landrover.com
211