Page 63 - Bespoke_the_chic_and_the_cool
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The love for style and elegance and beauty, so   cally Italian, artisanal way. 43 Milano, A Bespoke   FROM THE DESIGN
        present in the italian culture, is showed looking   Bicycle Company, is a place for the bicycle con-  TO THE MODEL.
        at 43 Milano. Common to all of their designs   noisseur, a place where  “bikes are considered   HOW AN IDEA TAKES
        for  bicycles  products is the desire to position   in their royalty, elegance and superb style, as a   FORM. THE MAKING
        the products at the highest level in terms of   tool to be in perfect contact with nature,” accor-  OF BIKE FRAMES
        functionality, materials, workmanship, and detail   ding to owner Alberto Crivellenti.  This unique   AND ACCESSORIES
                                                                                          IS BASED ON
        work. Projects arise from a particular interest in   Italian company creates bespoke and limited   INSPIRATION AND
        themes that are not the result of a direct order,   edition braze-welded steel cycles, which can be   INTUITION.
        whose realization are not subject to pressure   enhanced with hand-sewn alligator, ostrich, or
        and thus have a correspondingly experimental   deerskin detailing. They also make several stylish
        character. They started out in the luxury indu-  eco-friendly cycles (powered by a lithium bat-
        stry for men but then started to think of bicycles   tery when you are not pedaling). There are three
        also as a lifestyle trend item, an item they could   models that have been popular in the past years:
        propose to our buyers for window displays and   the single-speed men’s bicycle with crocodile
        special events. After a few years, they started   leather accessories, the woman’s city bike with
        realizing that the bicycles themselves could be   oversize, hand woven square basket and ostrich
        fashion articles, something that clients would   leather detailing, and the same city bike model
        want to purchase. They began researching ma-  with pony hair leather outfitted in a leopard
        terials to personalize the bicycles in a specifi-  print, a very young, playful version compared




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