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China                                                                     The Economist January 27th 2018 25
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                                                                                    26 The perils of rap music
























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              Data privacy                                                         dents outside China stated that caution
                                                                                   was necessary when sharing personal in-
              Public pushback                                                      formation online. But only half of those
                                                                                   polled in China agreed. In 2015 Harvard
                                                                                   Business Review, a journal, tried to esti-
                                                                                   mate what value people in different coun-
                                                                                   tries attached to personal data. It found
                                                                                   thatChinese would paylessto protect data
              BEIJING AND HONG KONG                                                from their government-issued identifica-
              Consumers and tech firms are taking privacymore seriously. The governmentis not
                                                                                   tion cards and credit cards than people
                 U YUYU was a poor 18-year-old stu-  firms, Tencent, also dealt with a storm of  from America, Britain and Germany. More
              Xdent from the coastal province of  criticism after the head of one of China’s  than 60% of respondents in a large survey
              Shandong when, on the eve of going to  largest car firms said Pony Ma, Tencent’s  conducted by China Youth Daily, a state-
              university in 2016, she was defrauded of  founder, “must be watching” all messages  owned newspaper, said that the default
              the savings that her family had painstak-  on WeChat, the firm’s popular social-me-  settings in their mobile apps allowed their
              ingly accumulated for her. She died of a  dia app, “every single day”.   personal information to be shared with
              heart attack that was caused, a court said,  Consumers in China have good cause  third parties. Chinese law did not define
              by the fraud. Ms Xu’s fate sparked an im-  to worry. Data collected through one medi-  what counts as personal information until
              passioned debate in China about data pri-  um can often end up in another. A man  a cyber-security bill tookeffect last year.
              vacy because the scammer, Chen Wenhui,  who talked on his mobile phone one day  Two thingsare helpingto change public
              had paid a hacker for stealing her personal  about picking strawberries said that when  attitudes. One is rising concern about on-
              details. He was sentenced to life in jail for  he used his phone the next day to open  line fraud, a huge problem in China. A sur-
              theft ofprivate information.      Toutiao, a news aggregator driven by artifi-  veyin 2016 bythe InternetSocietyofChina
                China has a reputation for lax controls  cial intelligence (AI), his news was all  found thatno lessthan 84% ofrespondents
              over the gathering, storage and use of digi-  about strawberries. His post on the experi-  said they had suffered from some form of
              tal data about individuals. But sensitivities  ence went viral in January. Toutiao denied  data theft. The number of cases seems to
              about such matters are growing, and not  it was snooping but conceded, blandly,  be rising. In 2017, accordingto Legal Daily, a
              just when information is stolen.   that the story revealed a growing public  newspaper, the police investigated 4,900
                Thismonth a courtin the eastern cityof  “awareness ofprivacy”.     cases of theft of personal information, re-
              Nanjing agreed to hear a case brought by a                           sulting in the arrests ofover15,000 people.
              government-controlled consumers’ group  Cultural evolution           That is twice the number of cases and four
              against Baidu, China’s largest search en-  Anxiety about it is indeed growing, but  times as many suspects as in the previous
              gine. The group claims that a Baidu app il-  from a low base. The Chinese word for pri-  year. Worries about data theft are not the
              legally monitors users’ phone calls with-  vacy, yinsi, has a negative connotation of  same as concerns about privacy. But the
              out telling them. At the same time, Ant  secrecy. Thingsthatin the Westare taboo in  two sentiments often overlap.
              Financial, the financial arm ofAlibaba, the  conversation between strangers—for ex-  The other big change is the surprising
              country’s largest e-commerce group, apol-  ample, askingabout the otherperson’s sal-  emergence of China’s internet companies
              ogised for a default setting on its mobile-  ary—are often discussed in China.   aslobbyistsforbetterdata protection, even
              money app that automatically enrolled  Such traditionsinform behaviourin the  though their motives are mixed. On the
              customers in a credit-scoring scheme,  digital world. The Boston Consulting  one hand, the data they are scooping up
              called Sesame Credit, without users’ con-  Group says that in a dozen countries it sur-  from consumers are becoming an ever
              sent. The third ofChina’s big three internet  veyed in 2013, three-quarters of respon-  more prized commodity. The companies  1
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