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Chapter 17
How to Network
Even if networking is difficult for you, do it! It works, and it gets easier
with practice. You can network in many settings. The most common
places to network are business functions designed to bring people
together just for that purpose. Chambers of Commerce and other
business organizations have networking events. You should also be
prepared to network any time anywhere. You might be at a child’s
sporting event and get into a conversation with another parent. That
parent might mention a need for your product or service. Always have
business cards with you. This is not the time to try to sell; just respond
with a card.
What to Do
• Bring a supply of business cards. Even if it is your own
company’s meeting, you won’t know or remember everyone
there—especially if you are a new hire or visiting the United
States.
• Wear clothes with pockets, if possible, and put cards you
collect from others in one pocket and your cards to give out in
another. Don’t mix them up!
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