Page 4 - Arabian Business

BRAND VIEW

WESTERN DIGITAL TARGETS owners, as well as from leading public
and private sector organisations, as the
SECURITY AND SURVEILLANCE demands from surveillance systems
evolve beyond monitoring to offering
real time, quality video for analysis and
SYSTEMS INTEGRATORS insights,” he added.
Saifuddin added that aside from
promoting the WD Purple surveillance
Storage and security solutions Saifuddin said that’s why Western array, the company used Intersec to
vendor Western Digital used its Digital is empowering its customers to unveil Surveillance myWD programme,
participation at Intersec 2018 to take control of their surveillance storage a specialised programme for the security
showcase its purpose-built products with WD’s Purple surveillance-class hard and surveillance channel.
for surveillance applications. drive family that offers high performance, “In the Middle East, the systems
The company also used the security effi ciency and capacity that has been integration and solution provider
and safety trade show to demonstrate its tested in harsh surveillance environments. channels are very critical when we are
best in class technology and solutions He explained that WD’s Purple talking about our security surveillance
for surveillance integrators and systems surveillance-class hard drive family products,” he said.
vendors’ environments for capturing, includes special technology called He said under the umbrella of the
preserving, transforming and accessing (AllFrame in this case) that improves Surveillance myWD programme, the
video as part of comprehensive playback performance and works with ATA company has started to rollout partner
surveillance solutions. streaming to reduce errors and frame loss. training initiatives that are more
According to BIS Research, increasing “At Intersec 2018, Western Digital enhanced and focused because Western
demand for security cameras will push the U Saifuddin said security and showcased its wide range of purpose-built Digital is educating partners not only on
global video surveillance market to reach surveillance trends will see a rise in WD Purple hard drives,” he said. installing hard drive into a DVR, but also
$62.62bn by 2023. The increasing demand smart storage solutions in the region “We recognise the increasing value on the dos and don’ts when it comes to
for video content analytics (VCA) and video of surveillance across this region and we software integration, compatibilities and
surveillance, and integration of surveillance within both the homeland and commercial always endeavour to help our customers troubleshooting.
with technologies such as drones and body- security markets. attain the most return on investment “We are also aligning systems
worn cameras have been identifi ed as the Khwaja Saifuddin, senior sales director, from their surveillance investments integrators and solution providers with
key opportunities that could escalate the Western Digital India, Middle East and with the right storage technologies to different stakeholders be it software
market growth in the coming years. Africa, said the new evolving security and realise their goals. We have seen strong, vendors or security and surveillance
For the Middle East, video surveillance surveillance trends will see a rise in smart continued interest in our WD Purple companies and getting them jointly
is one of the largest areas of growth storage solutions in the region. drives from individuals and property trained,” he said.

EVENTS & MARKETING
DIRECTOR OF AWARDS & MARKETING Daniel Fewtrell +971 4 444 3684, Daniel Fewtrell@itp.com
EVENTS & MARKETING MANAGER Joanna Farrer +971 4 444 3328, joanna.farrer@itp.com
CIRCULATION
HEAD OF CIRCULATION Vanessa D'Souza
PO Box 500024, Dubai, UAE
Tel: +971 4 444 3000
Offices in Abu Dhabi, Dubai & London ADVERTISING
GROUP COMMERCIAL DIRECTOR George Hojeige, +971 4 444 3203, george.hojeige@itp.com
HEAD OF SALES - AGENCIES Mario Saaiby, +971 4 444 3592, mario.saaiby@itp.com
ITP MEDIA GROUP SALES MANAGER Dima Mousseli, +971 4 444 3589, dima.mousseli@itp.com
CEO Ali Akawi
MANAGING DIRECTOR Sue Holt DIGITAL
GROUP COMMERCIAL DIRECTOR George Hojeige, +971 4 444 3203, george.hojeige@itp.com
EDITORIAL GROUP SALES MANAGER Joe Chidiac, +971 4 444 3121, joe.chidiac@itp.com
SALES MANAGER Sarah Saddouk, +971 4 444 3693, sarah.saddouk@itp.com
EDITOR-IN-CHIEF Rob Corder, rob.corder@itp.com
EDITORIAL DIRECTOR Jeremy Lawrence, +971 4 444 3252, jeremy.lawrence@itp.com ITP GROUP
EDITOR Eddie Taylor, +971 4 444 320, eddie.taylor@itp.com
CHAIRMAN Andrew Neil
CHIEF REPORTER Bernd Debusmann, +971 4 444 3145, bernd.debusmann@itp.com
CEO Ali Akawi
REPORTER Shayan Shakeel, +971 4 444 3845, shayan.shakeel@itp.com
SENIOR REPORTER Lubna Hamdan, +971 4 444 3466, lubna.hamdan@itp.com CFO Toby Jay Spencer-Davies
CORPORATE WEBSITE itp.com
SUB EDITOR Edward Liamzon, +971 4 444 3474, edward.liamzon@itp.com
CIRCULATION CUSTOMER SERVICE +971 4 444 3000
WEB arabianbusiness.com
ARABIANBUSINESS.COM
EDITOR Neil Halligan, +971 4 444 3605, neil.halligan@itp.com
WHEN YOU HAVE FINISHED WITH THIS MAGAZINE, PLEASE RECYCLE IT
STUDIO
CREATIVE DIRECTOR Adrian Luca
NOTICE The publishers regret that they cannot accept liability for error or omissions contained in this publication, however caused. The
DIRECTOR OF PHOTOGRAPHY Patrick Littlejohn opinions and views contained in this publication are not necessarily those of the publishers. Readers are advised to seek specialist advice
SENIOR IMAGE EDITOR Emmalyn Robles before acting on information contained in this publication, which is provided for general use and may not be appropriate for the readers’
particular circumstances. The ownership of trademarks is acknowledged. No part of this publication or any part of the contents thereof
SENIOR PHOTOGRAPHERS Rajesh Raghav, Efraim Evidor, Richard Hall, may be reproduced, stored in a retrieval system or transmitted in any form without the permission of the publishers in writing.
STAFF PHOTOGRAPHERS Lester Apuntar, Aasiya Jagadeesh, Ausra Osipaviciute, An exemption is hereby granted for extracts used for the purpose of fair review.
Grace Guino, Fritz Asuro, Ajith Narendra

PRODUCTION & DISTRIBUTION
MEDIA
GROUP PRODUCTION & DISTRIBUTION DIRECTOR Kyle Smith
PRODUCTION MANAGER Basel Al Kassem
PUBLISHED BY AND © 2018 ITP MEDIA FZ-LLC.
PRODUCTION COORDINATOR Imad Aad REGISTERED IN DMC, DUBAI, U.A.E.
4 Vol. 19/04, January - February 2018