Page 4 - Arabian Business
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BRAND VIEW



        WESTERN DIGITAL TARGETS                                                             owners, as well as from leading public
                                                                                            and private sector organisations, as the
        SECURITY AND SURVEILLANCE                                                           demands from surveillance systems
                                                                                            evolve beyond monitoring to offering
                                                                                            real time, quality video for analysis and
        SYSTEMS INTEGRATORS                                                                 insights,” he added.
                                                                                              Saifuddin added that aside from
                                                                                            promoting the WD Purple surveillance
        Storage and security solutions                            Saifuddin said that’s why Western   array, the company used Intersec to
        vendor Western Digital used its                         Digital is empowering its customers to   unveil Surveillance myWD programme,
        participation at Intersec 2018 to                       take control of their surveillance storage   a specialised programme for the security
        showcase its purpose-built products                     with WD’s Purple surveillance-class hard   and surveillance channel.
        for surveillance applications.                          drive family that offers high performance,   “In the Middle East, the systems
          The company also used the security                    effi ciency and capacity that has been   integration and solution provider
        and safety trade show to demonstrate its                tested in harsh surveillance environments.   channels are very critical when we are
        best in class technology and solutions                    He explained that WD’s Purple   talking about our security surveillance
        for surveillance integrators and systems                surveillance-class hard drive family   products,” he said.
        vendors’ environments for capturing,                    includes special technology called   He said under the umbrella of the
        preserving, transforming and accessing                  (AllFrame in this case) that improves   Surveillance myWD programme, the
        video as part of comprehensive                          playback performance and works with ATA   company has started to rollout partner
        surveillance solutions.                                 streaming to reduce errors and frame loss.   training initiatives that are more
          According to BIS Research, increasing                   “At Intersec 2018, Western Digital   enhanced and focused because Western
        demand for security cameras will push the   U Saifuddin said security and   showcased its wide range of purpose-built   Digital is educating partners not only on
        global video surveillance market to reach   surveillance trends will see a rise in   WD Purple hard drives,” he said.   installing hard drive into a DVR, but also
        $62.62bn by 2023. The increasing demand   smart storage solutions in the region  “We recognise the increasing value   on the dos and don’ts when it comes to
        for video content analytics (VCA) and video             of surveillance across this region and we   software integration, compatibilities and
        surveillance, and integration of surveillance   within both the homeland and commercial   always endeavour to help our customers   troubleshooting.
        with technologies such as drones and body-  security markets.   attain the most return on investment   “We are also aligning systems
        worn cameras have been identifi ed as the   Khwaja Saifuddin, senior sales director,   from their surveillance investments   integrators and solution providers with
        key opportunities that could escalate the   Western Digital India, Middle East and   with the right storage technologies to   different stakeholders be it software
        market growth in the coming years.  Africa, said the new evolving security and   realise their goals. We have seen strong,   vendors or security and surveillance
          For the Middle East, video surveillance   surveillance trends will see a rise in smart   continued interest in our WD Purple   companies and getting them jointly
        is one of the largest areas of growth   storage solutions in the region.   drives from individuals and property   trained,” he said.




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        4                                                                                        Vol. 19/04,  January - February 2018
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