Page 53 - Arabian Business

K A

B
Rajaram D
C

E
CEO
Al Nabooda Automobiles F
Automotive G
H

I
J
K

L
M
N
O
P

Q
R
HEADING THE WORLD’S LARGEST
Audi car showroom and one of the S
biggest Porsche centres on the globe T
is not the easiest job in the world, but
with over 40 years in the transport U
industry and over a decade in the UAE, V
K Rajaram has got it all under control.
In fact, the chief executive of W
Al Nabooda Automobiles, the sole X
distributor of Volkswagen in Dubai and
the Northern Emirates, led a $245m Y
expansion programme that saw the
company launch both showrooms Z
in 2012. The firm made international
headlines when Rajaram brought singer
Jennifer Lopez for the Sheikh Zayed Road
Audi showroom opening. It is no wonder,
then, that he is dubbed the “Motor Man”.
Rajaram has also directed the
November partnership with
RTA-backed car sharing app Ekar,
which will see 100 Volkswagen
q WE SET OURSELVES UP Passat and Jetta models added to
the company’s fleet. It will increase
NOT JUST TO EXCEL LOCALLY, Ekar’s current 100 vehicles
BUT TO EXCEL IN THE by 300 cars during the initial phase.
INTERNATIONAL SPHERE. Rajaram says car sharing has a
WHATEVER WE HAVE BUILT, “very positive effect” on mobility,
the economy, the end-user and the
IT HAS BEEN CREATED TO environment due to its reduction of
INTERNATIONAL STANDARDS” the carbon footprint.

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