Page 6 - American Survival Guide - October 2017

VOL. 6 ISSUE 10
EDITORIAL
Mike McCourt Editor
Kelly Nomura Executive Managing Editor
Amy Maclean Managing Editor
DESIGN
David A. de la Torre Jr. Art Director
CONTRIBUTORS
Joe Alton, M.D., Jerrie Barber, Dana Benner, Reuben Bolieu, Michael D'Angona,
Will Dabbs, M.D., Frank Phillips, Larry Schwartz, Peter Suciu,
OF TRICKS gfrimmel@engagedmediainc.com
Al J. Venter, Frank Warren
ADVERTISING
Gabe Frimmel Ad Sales Director
(714) 200-1930
AND TREATS Casey Cli ord Senior Account Executive
(714) 200-1982
Mark Pack Senior Account Executive
(714) 200-1939
Charles Dorr Account Executive
(714) 200-1931
John Bartulin Account Executive
(866) 866-5146 ext. 2746
John Cabral Advertising Design
Eric Gomez Advertising Tra c Coordinator
Gennifer Merriday Advertising Tra c Coordinator
alloween is on the calendar, so a targeted plan, dedicate specifi c resources and MARKETING
Elise Portale Content Marketing Manager
everyone knows it lands on the take advantage of huge sales on the gear and Brooke Sanders Content Marketing Specialist
last day of every October. Many goods we’ll need. The fact that most survival Eric Surber Content Marketing Specialist
Michael Chadwick Digital Marketing & Media Coordinator
Americans begin planning for it rations aren’t especially yummy and life-threat- Andrew Dunbar Videographer
Hmonths, if not a year, in advance. ening incidents aren’t fun doesn’t make this OPERATIONS
Robert Short IT Manager
Millions of companies allow, and some even sort of planning exciting for a lot of people. Parveen Kumar Newsstand and Circulation Analyst
Shailesh Khandelwal Subscriptions Manager
encourage, their employees to decorate their That’s why we need to do a little every day to Alex Mendoza Administrative Assistant
work spaces; and many sponsor costume ensure that when the specter of doom knocks Victoria Van Vlear Intern Program Manager
and other competitions to help liven the day on our door, we’re ready with more than a few EDITORIAL, PRODUCTION & SALES OFFICE
17890 Sky Park Circle, Suite 250, Irvine, CA 92614
whose origin comes from ancient attempts candies and a fl ashlight with dead batteries. (714) 939-9991 • Fax: (800) 249-7761
www.asgmag.com
to ward o bad spirits. Retailers and other This is the trick to being prepared. Just as www.facebook.com/americansurvivalguidemagazine
www.facebook.com/eembybeckett
consumer-facing businesses spend lots of Halloween participants don’t gather all their
AMERICAN SURVIVAL GUIDE (ISSN 2331-8937) is published in January, Febru-
time and money to festoon their public spaces accoutrements and treats at one time, we need ary, March, April, May, June, July, August, September, October, November and
with decorative witches, ghosts, skeletons to take incremental, but purposeful, steps to December by Engaged Media Inc., LLC, 17890 Sky Park Circle, Suite 250, Irvine,
CA 92614. POSTMASTER: SEND ADDRESS CHANGES TO
and other seasonal trimmings, as do count- attain the goals we’ve set to protect ourselves AMERICAN SURVIVAL GUIDE, C/O ENGAGED MEDIA INC, VSI, INC.
905 KENT STREET, LIBERTY, MO 64068.
less apartment-dwellers and homeowners. and our loved ones from the dangers we feel © 2017 by Engaged Media, Inc. All rights reserved. Reproduction of
any material from this issue in whole or in part is strictly prohibited.
According to a National Retail Foundation are the most likely to come our way. Because GST#855050365RT001. Canadian Post: Publications Mail Agreement Pitney
Bowes, Inc., P.O. Box 25542, London, ON N6C 6B2, Canada
survey from September 2016, Americans were many of the skills and stores we need to accrue
CUSTOMER SERVICE
expected to spend a record $8.48 billion on will serve us in multiple survival scenarios, we Engaged Media, Inc.
17890 Sky Park Circle, Suite 250, Irvine, CA 92614
Halloween. Almost 80 percent of the prepara- will have the fl exibility of being able to address Subscriptions, address changes, renewals,
tions for this holiday were to be completed by multiple threats with a core set of supplies and missing or damaged copies:
(800) 764-6278
the middle of October, meaning that most of knowledge. Concentrating on those elements fi rst (239) 653-0225 Foreign Inquiries
subscriptions@engagedmediainc.com
the estimated 171 million participants would will help us accelerate our level of preparedness. customerservice@engagedmediainc.com
Back issues: www.engagedmediamags.com
be ready well in advance of the big day. The treat comes when you have been able to Books, merchandise, reprints:
(800) 764-6278 • Foreign (239) 653-0225
Having a big event occur on the same day endure hard times—maybe even truly horrifi c Letters to the editor, new products or to contribute
a story or photo:
every year is a convenient and e cient way to events—and be able to thrive on your own or with asgfeedback@engagedmediainc.com
ensure as much participation and preparation your family or survival group. While there might
SUBSCRIPTION RATES
as possible. It gives its interested parties a be a huge sense of loss and potentially unparal- $32.95/1 year, $52.95/2 years. Outside the United States, add $32.00 per year
payable in U.S. funds. Single copy price is $8.99.
specifi c target; and, because the Halloween leled changes to your way of life, you will have a Please allow 6 to 8 weeks for new subscriptions to begin.
theme never changes, they all know what profound sense of pride, validation and apprecia-
to expect, so they’re ready when the big day tion that your e orts resulted in the preservation
arrives. It also doesn’t hurt that participants of your life and the lives of those closest to you.
consider this a fun and exciting event, and It might not be a bucket full of chocolate
ENGAGED MEDIA, INC.
most folks look forward to the prospect of bars, an award for your Elvis costume, eye- Mike Savino CEO
Jason Mulroney Director of Content
getting sweet treats to help celebrate the day. ball hors d’oeuvres or the shameless glee of Pinaki Bhattacharya Vertical Manager
Philip Trinkle Newsstand Sales Director
Unfortunately, preppers don’t have the same scaring the stu ng out of your boss. But being Bob Hulsy Director of Business Development
Sabra Morris Director of Content Marketing
luxury of having a specifi c date on their calendars able to endure a natural or manmade melt-
This magazine is purchased by the buyer with the understanding that
and knowing the theme for the threat for which down, as well as overcome the bad spirits of information presented is from various sources from which there can be
they’re preparing. It’s not as easy for us to make a life-threatening event, is pretty cool, too. no warranty or responsibility by Engaged Media Inc., as to the legality,
completeness or technical accuracy.
GST #855050365RT001
—Mike McCourt Canada Post: Publications Mail Agreement #40612608
Return undeliverable Canadian addresses to:
PITNEY BOWES, INC., P.O. Box 25542, London, ON N6C 6B2, Canada
6 AMERICAN SURVIVAL GUIDE [OCTOBER 2017]
ASG_6_1710_WORDS.indd 6 7/11/17 6:00 AM