Page 14 - Express Travel World

IN THE NEWS

Dubai Tourism announces new

strategic alliances for Indian market

ETW Staff Business Events, a division of ing our goal of welcoming 20
Mumbai Dubai Tourism and the city’s of- million visitors per year by
ficial convention bureau. Based 2020,” Kazim continued.
Dubai Tourism has an- out of Mumbai, Cruise Club’s Commenting on the ap-
nounced the appointment of role is to increase Dubai’s mar- pointment, Priyanka Nijhawan,
Nijhawan Group as its in-mar- ket share from incentive groups director, Nijhawan Group said,
ket destination representation and corporate meetings. The “We are elated to have entered
and trade marketing manage- team has already begun dele- the partnership with Dubai
ment firm in India. The deci- gate boosting activity, promot- Tourism. With India being the
sion was driven by the Indian ing upcoming events such as biggest source market into
subcontinent’s growing out- the Lions Clubs International Dubai, we aim to still derive
bound demand, witnessed in ISAAME Forum, which will greater growth into the region
the steady rise in visitation take place in December at through strategic sales initia-
from India, along with rises in Dubai World Trade Centre. tives, marketing partnerships
the length of stay and spending Both firms replace Charson and working closely with the
power of Indian travellers. Advisory, a long-standing and Issam Kazim, CEO, Dubai portunity to thank them for Travel Trade in India. We look
With over 45 years of experi- trusted partner that has pro- Corporation for Tourism and their consistently professional forward to further strengthen
ence in India, Nijhawan Group vided DCTCM with in-depth Commerce Marketing approach, enduring commit- Dubai as the first choice of desti-
will now be responsible for all marketing research, brand con- (DCTCM) said, “India remains ment and dependable work.” nation for tourism from India.”
trade communications, brand sultancy services and effective a top priority for us, now con- “We are pleased to continue Ankush Nijhawan, manag-
partnership conversations and marketing strategies over the sistently being the largest our journey with the Nijhawan ing director, Nijhawan Group
building crucial trade relation- past 20 years. The successful source market for tourists to Group and Cruise Club as our added, “Nijhawan Group is a
ships in the Indian subconti- partnership between DTCM and Dubai. This is a feat achieved destination proposition contin- travel conglomerate with over
nent to strengthen Dubai’s po- Charson Advisory has seen a sig- through years of establishing ues to grow and diversify, at- 45 years of experience in India
sition in the market and nificant increase in visitors, with and building strong trade ties tracting first-time visitors as that has extensive relationships
ultimately bring the emirate India emerging as the number in the market, in addition to the well as driving repeat visitation with the travel trade across the
closer to its Tourism Vision one source market for Dubai’s in- execution of a segment-specific from India. We look forward to country. With our appointment,
2020 goals. bound tourism – recently seeing approach across India. Char- working with both companies we hope to capitalise on our ex-
Meanwhile, Cruise Club has over 1.4 million tourists having son Advisory has played a to further strengthen Dubai’s tensive network of agents and
been appointed as the repre- visited Dubai between January great role in realising this feat, position in the global market, generate greater growth into
sentative in India for Dubai and September 2017. and I would like to take this op- and bring us closer to achiev- Dubai with their support.”

Thailand launches newcampaigns to boost tourism

ETW Staff cased its new campaigns ‘Open had the support of Thai Airways, almost all major outbound tour riences and inclusive tourism,
Mumbai to the New Shades of Thailand’ Thai Smile & Bangkok Airways operators. Each year there reflecting Thainess and the
and ‘Amazing Thailand Tourism at the event. Travellers can have been entire entourages of Thai people’s warmth in wel-
Thailand welcomed over 35.3 Year 2018’ at OTM 2018. Around count on these airlines to make Thai suppliers who benefit coming visitors. Within this,
million international visitors in 22 agents from Thailand partici- a trip to Thailand memorable from participating in OTM, as there is a focus on specific cus-
2017 and earned 1.82 trillion pated in OTM this year, this in- right from the start. they get a platform to showcase tomer segments; such as, gas-
Baht in tourism revenue. The cluded Hotels like Aonang Soraya Homchuen, director, their products to the travel tronomy tourism, luxury, wed-
precise number of overseas Princeville Resort & Spa, Golden Tourism Authority of Thailand, trade and consumers alike. Par- dings and honeymoons,
tourists visiting Thailand in Tulip Sovereign Hotel, Bangkok, Mumbai said, “TAT is initiating ticipating in OTM works best families, female travellers and
2017 was 35,381,210; showing an Royal Cliff Hotels Group, Ra- many unique activities and for Thailand as agents get to Gen Y. Also the new campaign
increase of 8.77 percent over mada Phuket Deevana and projects this year that will fo- meet face-to-face and build ‘Amazing Thailand Tourism
2016. India ranks in top five list many more along with other cus on promoting women, fam- long-term business relations Year 2018’ has been launched
of highest number of visitors to DMCS and entertainment com- ily and first time traveller seg- with their partners in India.” to support the government’s
Thailand after China, Malaysia, panies like Phuket Aqua Project, ments for the Indian market. Santi Chudintra, deputy national tourism development
Korea and Laos. In 2017, over Phuket FantaSea Public Co. OTM is India’s largest and governor for International plan, ensuring that Thailand
1.4 million Indians travelled to Ltd., Thai Adventure Club, Siam most international gathering of Marketing (Asia and the South remains a preferred destina-
Thailand which is over 18% in- Ocean World Bangkok Co. Ltd, travel trade buyers and profes- Pacific) said, “The new cam- tion and delivers a quality
crease from last year. Safari World Public Co. Ltd., sionals, and most importantly paign ‘Open to the New Shades product; thus boosting the av-
The Tourism Authority of Siam Park Bangkok Co. Ltd, Asi- it is conducted in Mumbai each of Thailand’ aims to give more erage length of stay, expendi-
Thailand (TAT), Mumbai show- atique the Riverfront. TAT also year which is headquarters to attention to unique local expe- ture and repeat visit.”

14 EXPRESS TRAVELWORLD
February 2018