Page 4 - Buddy Life

The Editor Karan Verma

BECAUSE PETS ARE FAMILY

The idea of pet ownership remains firmly imbedded in our
psyche and we stand united in believing that our pets make a
positive contribution to our lives

he pet industry is very different since I was with smart crates, GPS activity trackers and social
young. Now there are doggy day cares, media apps like BarkHappy. Continuing lifestyle trends
pet cafes, pet bakeries, dog parks, mobile for pets involve taking your dog to work, organized
dog grooming, etc. As their role in families dog sports, co-parenting, DNA testing, and Fido
Thas changed, we now are encompassing comforts are included in home renovations with their
their lives with ours and our current lifestyle choices. own bathing and bed areas. They are becoming more
Years ago, you would walk down the grocery aisle for a part of the family and as such are creating changes
pet foods and it only consisted of a small selection of in how we live with them. This tendency to market
available pet products. Though still new to this Part dog products as if they were for people is reflected
of the world, a visit abroad will reveal both sides of a and reinforced by mainstream advertising and media.
full aisle that may also include a fridge filled with fresh In short, we’re treating our dogs as if they were our
pet food options. There are multiple pet supply stores children. More of us are living alone and millennials
for consumers to shop from with their best friend and are waiting to get married and have children.
many other retail stores that pets are now welcomed Meanwhile, retired people are living longer, healthier
in. Whatever you might want to give to yourself and lives. These multiple trends culminate in a sizeable
your children, you might want to do for your pets as percentage of the population that has the money,
well. This translates into pet owners expressing their time, and emotional space to treat a pet as if it were
personality via merchandise for their dogs - be it Stars a child. Just like new parents, we are obsessed with
Wars gear, themed t-shirts, or elaborate costumes. documenting our dogs’ daily lives on social media.
Current trends show larger groups of consumers are More than 50% of incoming dogs arrive with their
selecting sustainable all natural foods and products, own Instagram accounts and one in 10 pets has its
they are also wanting it for their pets also. It’s created own social media account. And most of them have
an explosion of products that come in flavours from way more followers than me! People cut back on
lobster roll, to green juice, to pizza crust. These are all vacations, they cut back on the number of times they
names that sound yummy to your own ears. People’s go out to eat, they cut back on a lot of other things —
penchant for techie products is also extended to pets but they’re not going to get rid of their pet.

How to contact us EDITORIAL & DESIGN 2018 Buddy Life
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4 BUDDY LIFE Jan - March, 2018 E: buddylifemagazine@gmail.com Editor: KARAN VERMA (responsible for selection
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