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THE POWER OF
MAGAZINES!
1. No need to switch ‘on’. writers and researched articles,
magazine content has far more credibility
2. Not dependent on electricity or than any other source. Magazines are
batteries. more engaging.
3. A purchase of a magazine costing 8. Special interest magazines are read
`100 to `150 indicates a commitment, a by avid enthusiasts; they are opinion
positive desire to read it from cover to makers who create a ripple effect by
cover. influencing others.
4. Production values of magazines 9. Most magazines offer their
are about the best you can get in print. content to the reader in a medium
Higher quality images, reproduced with of their choice, whether paper
full colour and gloss, allow a clearer or digital.
picture of the product or representation
of the service. 10. Magazines can be shared
Consequently, more persons can read
5. The shelf life of most magazines is a single magazine.
a month and not just a few minutes in the 11. Globally, 7.3% of the total
morning.
advertising spend is spent on
6. Magazines are read when you are at magazines. In India, the magazine
leisure. Therefore, a lot more is ingested revolution started only after 2005 and the
and imbibed. With magazines, therefore, share is 2%.
advertising works and makes an impression.
12. Targeting with precision and
7. For special interests, magazines without wastage is a key strength
are the best source. With competent of magazines.
actually works!
