Page 11 - Images Retail January 2018

NEWSMAKERS NATIONAL

DLF MALL OF INDIA CELEBRATES ‘MIGHTY 50’

Th is Holiday season, DLF
Shopping Malls introduced their
Mighty 50 Campaign, a one of
its kind, the biggest shopping carnival
of the year. As part of the campaign,
DLF Mall of India Noida, hosted a series
of unique pop up events that off ered
scintillating music performances, food
festivals and cultural fests. Th ese were
combined with super lucrative shopping
deals across the brands. Th e mall also
collaborated with Uber so that customers
can avail subsidized rates in order to
travel to the mall, thus making the
commute, convenient and cost-eff ective.
Th e key highlights of the event were,
Mighty Fashion, Go crazy with 3999!
Th is off er is valid on the International
Boulevard at DLF Mall of India, where
customers get shopping vouchers every
time they spend. Mighty Sales: Th is EOSS
get upto 50 percent off at your favourite
brands across the mall for the entire spend of `7500 for a whopping period within a 9 km radius to and from
duration of the campaign. SBI cashback of 75 days. Mighty Rides: Uber & DLF DLF Promenade, DLF place and DLF
off er – As a part of DLF Shopping Mall’s Shopping Malls off ered subsidised Cyberhub can pay a fl at rate of `69/-
recent collaboration with SBI, the SBI commuting rates for regulars at the DLF Mall of India hosted fashion
credit card customers are entitled to an mall. Anyone traveling within a 15 km exhibition Pitstop where a variety of
additional 5 percent cash back up to a radius to and from Mall of India can pay hand-picked designer brands across
maximum of `1500 with a minimum a fl at rate of `109 and anyone travelling fashion, jewellery, luxury, home décor
and art were at the display. Christmas
Carnival – Hamleys hosted an exclusive
DESPITE ORDERS, E-COMMERCE SITES NOT gift unboxing activity with celebrity mom
DISCLOSING MRP: SURVEY Riddhima Kapoor Sahni and off ered
multiple kids activations at their store.
Most sellers on the e-commerce sites have failed to comply with the order A fl ash mob performed, to pay tribute
of the Department of Consumer Aff airs to disclose the MRPs of their to the legendary singer Talat Mehmood
products on their portals, according to a survey. Th ough the Department for visitors to explore a beautiful
of Consumer Aff airs gave six months for the e-commerce sites to comply, most of genre of music in a visual spectacle. A
them still aren’t ready with MRP disclosure on 100 percent of the products, as per unique food pop up Chocolate festival
the survey conducted by citizen engagement platform Local Circles. is planned in January where popular
“Feedback from users suggested that only 10 to 12 percent of the products patisseries, home bakers and food
on e-commerce site are now showing MRP as they are being stocked by the brands will serve unique desserts.
e-commerce sites themselves,” a “Our endeavor is to always elevate
LocalCircles statement said. the customer experience coupled
Earlier this year, the Department with value and purpose. Mighty
of Consumer Aff airs amended the 50 campaign entails a host of new
Packaged Commodity Rules 2011 initiatives that will make every visit to
and issued a notifi cation, under the mall completely worthwhile and
which sellers on all e-commerce further strengthen the festive spirit
sites will have to disclose the among the consumers. From lucrative
actual MRP of the product January off ers on all the aspirational brands to
1 onwards. Soon, e-commerce engagement initiatives coupled with
companies will have to take a call travel convenience, the new campaign
to speed up enforcement and has all that a customer is looking for,”
demand that the product cannot be said Harshavardhan Chauhan, Central
listed or sold unless it has MRP. Marketing Head, DLF Shopping Malls.

JANUARY 2018 | IMAGES RETAIL | 11