Page 7 - Digital First William Raveis
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RETURN ON INVESTMENT
A Pivot to Digital Advertising Return on Investment
Total U.S. Newspaper Cirrculation Internet Advertising Spending Worldwide
60 Million 250 Billion
50 Million 150 Billion
40 Million 50 Billion
30 Million 0
1990 92 94 96 98 00 02 04 06 08 10 12 14 16 18 1990 85 90 95 2000 05 10 15 19
Source: Wall Street Journal Source: Economist.com
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