Page 9 - RNDS book 1-2019 flipbook

RESEARCH IS OUR

FOUNDATION

Thorough research drives informed decision-

making on sales and marketing strategy. A properly

positioned development possesses a cohesive,
focused brand that creates an impression and

stands apart from the pack.

RNDS works with each and every client to perform research using both proprietary intelligence

and industry data. Our advanced planning and strategic marketing recommendations infuse
decisions on the overall marketing strategy as well as pricing, project branding, development of
collateral marketing materials and phasing strategies. Our research phase includes:

• Project feasibility studies
• Comparative analysis (including pricing, unit mix, features, amenities and services)

• Market fundamental analysis (including economic, population and development trends)
• Market studies on both the macro and micro levels
• Absorption studies

• Study of prevailing sales strategies, co-brokerage commissions and incentives
• Analysis of demographics, psychographic segmentation and consumer trends