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December, 2017 The Antique Shoppe Page 35
Toys

Continued from Page 33

Trend— Countless Items are
Available via Computers TOP
At this point in time, countless
items are for sale at the click of a
computer. We have a great selection of
toys for sale, but it wasn’t always that
way. About 30 years ago, readers will 10
remember Toy Shop Magazine where
collectors had to wait for their next
fix. Toys weren’t that available from
your home town, and this magazine/
newspaper was the “it” source for
buying.
Collectors would have to wait years
for great items. Condition snobbery REASONS TO ADVERTISE IN
wasn’t as common when could not
tap into the world market. Currently
we have dynamic content delivered
to your computer or phone. The
Felix the Cat opportunities are there 24 hours 7
Toy Doll 12” days a week.

Trend— Toys are Art
Toys at the high end of the Antique
scene can be considered art. More 10. WE DON’T JUST REACH ANTIQUERS. Our
people that appreciate paintings and sculpture will soon catch on to what has readers enjoy all types of information on
been a secret– it took artisans to make these toys; castings took great skill, Antiques, Vintage, Collectibles & much more!
actions took artistic engineering prowess, hand painting required a trained hand.
Early Marklin and Bing toys have long been appreciated for the elaborate 9. Reach an EXCLUSIVE DEMOGRAPHIC: High
hand painting and pin striping. Early American tin toys by George Brown and income, and a love and interest in Antiques,
Bergmann have been collected for their hand made flourishes. Toys from the early
20th Century have an artistic naivety and the designers masterfully transitioned Auctions and Shows.
artistic drawings and concepts to the toy realm. 8.
We are only an acrylic case or wood display away from setting off our artwork. TARGET YOUR AD: In our statewide
newspaper, our web-site with a flip-page
Toy Collecting Summary edition, and our twice monthly e-newsletter.

Bottom line– toy collecting has cycled and, in my opinion, is ready for 7.
another surge of interest. There are great items for sale at wonderful prices. A FREE PUBLICATION means new readers
Older collectors are selling at reasonable prices, and modern web sites are and “fresh eyes” each month see your ad.
providing great opportunities.
Then as items age even further, we will be seeing more toys collected as art. 6. LOCAL EDITORIALS from knowledgeable
My collection has received more acrylic display treatment, glass enclosures, experts on a variety of subjects; furniture,
and the museum care that it deserves. Toy art auctions will continue to grab
more attention and bring in deep pockets; we are a bit ahead of this curve. jewelry, pottery, trends, and much more.
Please give that old dusty toy another look & appreciate it for all the history. 5. A rate schedule that offers the LOWEST
Contact us if you need more research help. Just like art and other historical relics,
these crude and primitive objects can’t talk, and are a challenge to investigate. COST per thousand impressions in the
They need a curator and detailed findings in order to gain a full appreciation. industry.
The current wave of antique toy sales requires a new torrent of curators; we 4.
now have a wonderful opportunity for vintage toy collectors. For the small business on a limited budget
we can assist you in MAXIMUM EXPOSURE.
Ed Sandford runs the sites AntiqueToys.com as well as Robot-Japan.com. He is an avid collector,
toy historian, dealer, and appraiser for several U.S. auction houses. Ed can be contacted at 3. Your ad will also appear on our flip-page web
Toys@Antiquetoys.com and enjoys helping others enjoy the hobby and share research information.
edition, MARKETING YOUR BUSINESS ON
THE INTERNET.
2. We are the largest Free antiques publication

in Florida with over 50,000 READERS each
month.
1. YOU ARE NOT BUYING AN AD, BUT

INVESTING IN YOUR BUSINESS with a
Professional and Knowledgeable staff as we
celebrate our 30th year of publishing.

For more information call 352-475-1679

Marx Race Car sales@antiqueshoppefl.com
Tin Windup
www.antiqueshoppefl.com