Page 18 - 0918
P. 18

Page 18          The Antique Shoppe            September, 2018
                                                                                    “It’s a sign of the times that you have to keep up because if you don’t, you’ll be
                                                                                  out of business,” says Mike.
                                         ANTIQUES                                 millennials, people between the ages of the millennials and up to 50, and those age
                                                                                    He  says  the  customers  collecting  today  fall  into  three  classifications:  the
          SPOTLIGHT                                                               50 and older.
                                                                                    Judy says that the mall is happy to have the millennials as shoppers.
                                                                                    The  younger  audience  likes  functional  and  architectural  items  like  old  doors
                                                                                  and window frames and things they can re-purpose themselves or furniture that
                                                                                  is painted already, she says. They also like one of our dealer’s huge record album
                                                            By Laura Sikes        collection, as well as other vintage or older items.
                                                                                    The couple has seen many pieces of wooden furniture re-purposed or turned
                                                                                  into shabby chic. Mike admits that it kind of hurts his and Judy’s feelings though
                                                                                  when they see well taken care of nice old pieces bought to be painted.
                                                                                    “We’re  having to shift with the times,” says Mike.
             SUGAR BEAR ANTIQUES MALL                                             bringing in new inventory. He encourages his dealers to change things around in
                                                                                    Being successful in the business requires knowing your customers and constantly

                      “Keeping up with the Times”                                 their booths so people will see things in a different way. “If they can’t see it, they
                                                                                  can’t buy it,” he said.
           Doing  what you  love is  a dream  for some. For Mike Skie, it’s a reality. Skie   Mall manager and dealer Connie Peers echoes Mike’s advice. She said the dealers
        turned his passion for antiques into a successful business he could run during his   who continually work at adding new things to their booths and make changes tend
        retirement.                                                                                          to do the best business.
           In  1999,  the  former  police  officer  with  the  Jacksonville                                    Peers, who has worked with the mall for 12 years
        Sheriff’s Office opened Sugar Bear Antiques Mall a few years    Sugar Bear Antiques Mall             both as a dealer and on staff, said when people see
        before he retired from the city. Skie saw an opportunity to   3047 Julington Creek Rd.               the mall for the first time they are surprised at how
        purchase property and put a plan into action to build a place                                        large it is. It takes a few hours to browse the booths
        where he and other antique dealers could offer a wide variety    Jacksonville, FL                    and  says  you’ll  need  a  couple  of  hours  at  least.
        of items.                                                 OPEN 7 DAYS  10 a.m. – 5:45 p.m.           Some customers spend a full day to look, breaking
           Skie did his research early on and found that owning his                                          for lunch at nearby restaurants.
        space was better than leasing.                                     904-886-0393                        “You can walk through two hours later and see a
           “It was an eye-opener when you find out what’s involved                                           lot of new things.” It’s so hard to take it all in,” she
        with permits and all,” Skie said.                                                                    said.
           He  decided  that  putting  up  a  metal  building  that  was                                       Mike  and  Judy  say  they  pride  themselves  on
        pre-engineered  was  the  most  efficient                                                                    the  staff’s    excellent  customer  service
        and cost effective for him. And with the                                                                     and  for  making  the  mall  a  welcoming,
        help  of many of his  friends, who were                                                                      comfortable and very clean space.
        professionals in different trades, Skie was                                                                     The mall offers its customers lay-away
        able to build his dream into a reality.                                                                      and gift certificates.
           Today, with the help of his wife, Judy,                                                                      It  also  holds  several  promotions
        and a staff of 10 Skie manages a thriving                                                                    throughout the year. On the first weekend
        10,000 square foot mall with about 100                                                                       of the month, the mall holds its popular
        dealers  in  one  of  Jacksonville’s  most                                                                   porch  sales  where  dealers  can  set  up
        vibrant areas. The mall offers everything                                                                    outside  in  front of  the store and  sell
        from primitives to mid-century antiques                                                                      marked down and specialty items.
        and  collectibles,  retro  and  re-purposed                                                                     Three times a year, the mall puts on big
        pieces and new items.                                                                                        weekend  sales running  Friday, Saturday
           The  mall’s  name  “Sugar  Bear”  came                                                                    and  Sunday,  that  can  bring  in  more
        from  Mike’s  college  nickname  which                                                                       than  a  couple  of  thousand  customers.
        also  stuck  with  him  while  he  was  with                                                                 Refreshments  are  complimentary.  They
        the sheriff’s office. He says many officers                                                                  also give drawings each day for free gift
        had nicknames and he thought the name                                                                        certificates for customers.
        would be catchy for the store.                                                                                  The upcoming “Holiday Sampler Sale”
           The  couple  loves  collecting  and  they                                                                         will be held Oct. 19-21 and will
        sell their various finds at the mall. They                                                                           feature  items  and  decorations
        go  on  buying  trips  and  visit  antique                                                                           for Halloween,  Thanksgiving
        shows throughout  the year  and  plan  a                                                                             and Christmas in addition to all
        trip  to  the  Brimfield,  MA.  market  sale                                                                         the regular merchandise offered
        each September.                       ABOVE: (Left) Manager Connie                                                   by dealers.
           “We love to go and buy antiques but   Peers with Sugar Bear’s owners                                                Dealer Diane  Siprelle, who
        there’s  just  so  much  you  can  have  at    Mike & Judy Skie                                                      also  works  on  staff  part-time,
        home,” says Judy.                                                                                                    says the mall “offers something
           Mike has always collected old bottles                                                                             for everybody.”
        and has about 20,000 to 30,000 including   RIGHT: Sugar Bear Employees                                                 “That’s  the  beauty  of  our
        bottles from the pirate era of the 1690s   Tommy Chiorano & Kathy Ward                                               mall,” says manager  Connie
        and hand blown bottles from the 1860s.                                                                               Peers,  “There  are  so many
        His  extensive  collection  includes  milk                                                                           different  dealers  with  so  many
        bottles, ink bottles, bitters, cure, whiskey and soda bottles along with  mason jars.                                tastes.”
           They both collect primitives mostly, while Judy collects kitchen items from the
                                                                                                                                  Laura Sikes is a freelance
        late 1700s to 1900s, enamelware and a little bit of everything, she says.                                                 photojournalist who lives
           “I’m reaching my peak on what I want to collect,” Mike said.                                                             in Mount Dora, Fla.
           Now he focuses his time on the mall and staying current with the industry. You                                        Email: lasikes@gmail.com.
        have to realize the wants and needs of your customers and see the changes, he
        says.
   13   14   15   16   17   18   19   20   21   22   23