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Page 24 The Antique Shoppe September, 2018
PAPER DRESSES famous artists or copied famous artist’s work, such as the “Souper Dress”
Continued from Page 5 that featured Andy Warhol’s “Campbell Soup Cans” design. This dress
originally cost just a couple of dollars, but today it is sometimes offered
used, and then the two sides were simply sewn together around the edges, on eBay for as much as $700.
producing one long seam and one “shaggy” dress. As fads go, paper dresses was a short-lived fad, due primarily to the
In the first year, Scott Paper produced 500,000 Paper Caper dresses, dresses’ ill fit, uncomfortable styling, garishly harsh colors
but other companies, eager to jump on the fad, began making their own (referred to as “bold printed designs”), and
versions of paper dresses, including Breck Shampoo who offered “Go flammability (paper burns). By 1969, paper
Go” paper dresses and Curtiss Candy Company, who offered “Baby dresses were already passé and women began
Ruth” paper dresses. dreaming of the new decade to come and the
Just one year later (1967), paper dresses new fashion designs that would adorn them.
were sold in major department stores Today, paper clothing, especially cellulose
around America, averaging $8 per dress, fabric clothing, continues to hold a strong
which was expensive in 1967. At the height market since most disposable work garments,
of the fad, Mars Hosiery, of Asheville, NC, such as hospital gowns and coveralls, are
earned its 15 minutes of fame by producing made of synthetic paper, but before doctors
100,000 paper dresses per week, making and nurses could wear paper, young, hip
Mars the leader in the paper dress market. women of the ‘60s pioneered the look.
While dresses fueled the paper-clothing Paper Caper dresses were a “throw
fad, other clothing items were also made away” style that became a throw away
of paper, including underwear, bikinis, fad. Fads come and go, and the 1960s had
children’s “throw away” clothing, and more than its share, but the paper dress has
bridal gowns, which sold for around $15 continued to appeal to women’s creative
in 1968. nature, if for no other reason than its
Paper dresses not only captured the continued reputation in fashion circles and
energy of the youth movement of the museum events, and its nostalgic appeal
1960s, they were also designed by to a lost generation of women.

“Souper Dress” of 1967, based on Andy ←“Bandanna” designed Paper Caper dress
Warhol’s “Campbell’s Soup Cans” paint- by Scott Paper Company. Sold in 1966 for
ings. This dress has been offered on $1.25, this dress routinely is offered on
eBay for $700.→ eBay in the range of $90 - $500.

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