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September, 2018 The Antique Shoppe Page 5
PAPER CAPER DRESSES forever…who cares? Wear it for kicks—then give it the air,” captured

1967’s “Throw Away” Fashion Designs America’s heart and paper dresses became the fashion rage for a couple
years.
o f
Scott Paper customers mailed in a coupon and $1.25 to receive
By Larry LeMasters a dress made of “Dura-Weve,” a strong, cellulose material that
LeMasters’ Antique News Service
was created in 1958 and was considered an “un-paper” since it
Paper dresses were a “throw away” style of clothing from was 93% paper-napkin stock reinforced with rayon webbing,
the mid-1960s that involved low cost construction for the creating a durable fabric-like material.
manufacturer and low purchase cost for the consumer. The Other novel, paper materials used for women’s dresses
dresses, discarded after a few wearings, captured America’s included “Kaycel” by Kimberly-Stevens (93% cellulose
vibrant youth culture and its all-to-willingness to turn away and 7% nylon), “Ree-may” by Du Pont (made of
from war and embrace whimsy. “spunbonded polyester) and “Webril”
Paper clothing in general, women’s by Kendall.
dresses in particular, was made from The original Paper Caper dresses were
disposable cellulose fabric, and women’s offered in two prints, a red bandanna print
“throw away” paper dresses became a or a black and white optical illusion print.
short-lived rage as a fashion novelty Paper Caper dresses were only offered
item in America. in one style, with four sizes, an A-line
Scott Paper Company invented its shift cut from two pieces of material.
mass-produced “Paper Caper” dresses The dress had no sleeves and one patch
in 1966 as a marketing stunt to advertise ↑A Baby Ruth pocket on the hip. A template designed
its paper products. The “stunt” with its candy bar paper to produce two, mirrored sides was
“Paper Caper” sales pitch, “Won’t last dress offered
by the Curtiss Continued on Page 24→
Scott Paper “Paper-Caper” optical illusion Candy Co. in the ←Richard Nixon paper dresses made
dress from 1966, now on display at late 1960s. for the 1968 Democratic Convention.
Metropolitan Museum of Art, New York City→

Manatee Co. Antiques Dealers

Ellenton, Palmetto & Terra Ceia

Dealer Friendly!
Emiline’s FEED STORE

Antique Mall
ANTIQUE MALL
9000 sq. ft.
Air-Conditioned antiques & collectibles
Showroom 4407 Hwy 301
Antiques & Collectibles M-S 10-5 Ellenton, FL 34222
Exit 224, 1 Mile W of I-75
Sun 12-5
Tea Room & Gifts 50 Quality Dealers (941) 729-1379
941.417.2150 Mon. thru Sat. 10 - 5
www.charmsofleffingwell.com 19 YEARS in the Same Location
Open Sat. & Sun. 10am-3pm 1250 10th St. E. (Hwy. 301) Sun. 12 - 5
or by appointment 50 Quality Dealers
905 Leffingwell Avenue Palmetto, FL • 941-729-5282
Ellenton, FL 34222 2 I-75, Exit 224 then 3 mi. West 3 4

Magnolia

Antique Mall 5
Antiques • Collectibles • Fine Gifts

941-729-9500 3411 US Hwy 301 N.
Just south of the Sunshine Skyway Bridge Ellenton, FL 34222
on beautiful Terra Ceia Island (2 miles West of I-75, Exit 224)
Come visit our shop featuring furniture, Mon.-Sat. 10-5 • Sun. 12-5 3
pottery, artwork, or that 941-722-5255 6 2 4
one of a kind gift.
Readers Preference Award
6441 U.S. Highway 19 #1 Antique Mall
P.O. Box 378 2006-2015
Nominee Manatee Co.
Terra Ceia, FL 34250 Small Business of the Year
Hours: Tue – Sat 10-5 5 We carry Howard Woodcare Products 6