Page 26 - AARF 2019-2020

Florida

Souvenirs

and Advertising

The Roadside Era, 1930-1970

By Ken Breslauer

Vintage souvenirs of Florida tourism, long before Disney changed
remind us of what made tourists the landscape of Florida travel. It’s
come to Florida long before corporate no surprise Florida souvenirs have
theme parks changed vacations to become such popular collectibles in
high-tech entertainment that has recent years.
little to do with what real Florida is The material culture of Florida
all about. travel has played a key role in the
Florida souvenirs bring us back to state’s economy since the 1880s.
bygone vacations in The The first vacationers to
Sunshine State. The scent The material Florida were often wealthy
of vintage orange blossom travelers who stayed in the
perfume reminds us of the culture of Florida luxurious coastal resort
aroma in the air heading travel has played hotels established by
southbound on the US a key role in the Henry Flagler. Fascinated
27 through the citrus state’s economy with the flora and fauna of
groves of central Florida. since the 1880s. the state, tourist bought
A pack of postcards from souvenirs that reflected
Marineland refreshes our the exotic nature of
memory of amazing porpoise shows. Florida, often featuring alligators,
These were the days when glass palm trees and oranges.
bottom boats at Silver Springs and Elegant china, quality metal ware,
the ski show at Cypress Gardens alligator and ostrich products and
were the headliners of Florida unique handmade souvenirs and

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