Page 58 - AARF 2019-2020
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Deco vs Moderne                   styles. So when you collect this
                                          furniture and “smalls”, don’t expect
        Continued from Page 56            a single “look” – but all examples you
                                          will find have a boldness, stressing
        This design concept showcased     line and function, with unusual and
        these unusual materials for       often curved shapes, strong colors,
        their own sakes – not to copy a   geometric forms and sometimes wild
        Grecian motif or to create a faux   animal  motifs like zebra rugs and
        medieval castle. The new “modern”  leaping antelopes.
        style emphasized a high level of    Some of the leaders at that
        workmanship and single or very    time include Rene Lalique glass
        small editions, sometimes each    designer, Jean Dunand specializing
        item in a small edition slightly   in lacquers, Erte visual designer,
        different than the others and of   Leon Bakst designer for the
        importance to today’s investment   Diaghilev Ballet Russe, Edgar Brandt
        level collectors, often signed by the  metalwork; and both Émile-Jacques
        designer.                         Ruhlmann and Jules Leleu furniture.
          Additionally, there were          By 1912, the French government
        technological and engineering     felt they were ready to promote
        advances at the turn of the       their new style and planned a huge
        century that enabled new ways     international exhibition in Paris to
        of designing and lighting interior   showcase the new luxe products
        spaces – electric light bulbs,    – but WWI interrupted these
        plastic Bakelite, aerodynamics    plans and it wasn’t until 1925
        science, automobiles. For example,  that it happened: the Exposition
        glass maker Renee Lalique lit the   internationale des Arts Décoratifs
        interior of the SS Normandie’s     et industriels modernes,
        1st Class Dining Room with           commonly called the “Art Deco”
        floor-to-ceiling pillars of            world fair.
        frosted glass imbedded                     America had been invited to
        with electric lights at                    make a pavilion there, but
        the base instead                             President Hoover didn’t
        of traditional                                 feel our designers were
        hanging ceiling                                  modern enough, so
        chandeliers.                                       he turned down
          There were                                         the  invitation.
        no wr itt en                                          That infuriated
        r u l e s   f o r                                     Amer icans,
        t he ne w                                            and af t er
        modern look,                                        visiting the fair
        but generally it                                   and checking
        was understood                                     out the new “Art
        that simple  and                                 Deco” designs, they
        sometimes surprising                            determined to create
        functional forms and                          an American version
        colors  would  replace                        of the modern look
        the restrictions of                           which they called “Art
        previous historical                              Moderne”.
                          American Art Deco Flamingo Night Light
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