Page 7 - AARF 2019-2020

Citrus Labels… free label when applied to the
wood crate. Schmidt Lithograph
Continued from Page 3 took pride in its labels,
concluding in the pamphlet
with “We appreciate the value
of fine labels and the necessity
for applying them in a manner
that will not mar their beauty nor
detract from their label value.”
Indian River growers on Florida’s
East Coast used Native Americans
and many inland growers used
labels featuring flowers and trees.
The Lake Wales Citrus Growers
Association used royalty to market
its products to the public.
Fruit shipped used the names
Red labels were “Crown Jewel,”
for Grade B fruit “Royal Guard,”
and Green labels and “Prince of
were for Grade C Wales.”
fruit. After World War
Florida Growers II, it proved to
Press in Tampa be economical
produced many pr inting t he
Florida Citrus citrus packer’s
labels. The size information and
of the fruit crate cont ents on
determined the the side of the
size of the pasted box, instead of
label. The most slapping a label
popular citrus on a crate.
label sizes were Continued on Page 9
9.0” x 9.0” (standard crate), 7.0”
x 7.0” (half crate) and 3.5” x 9.0”
(tangerine crate). Unlike today’s
crack and peel labels, they pasted
citrus labels on the crate. It took a
skilled craftsman to apply a label
properly to a crate.
The Schmidt Lithograph
Company published a pamphlet,
Proper Method of Labeling
Shipping Containers. It explained
step-by-step instructions on label
soaking to guarantee a wrinkle-