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Page 2 The Antique Shoppe March, 2020
Institute Releases Top Selling
Harper, who has been instrumental in the development of the school’s
Antiques & Vintage Data For 2019 surveys for over a decade now, says he’s still amazed at how well the results of
Florida— The Asheford Institute’s latest results from its yearly annual survey past polls have managed to stand the test of time. “When we first started out,
of top buying trends within the antiques, vintage and collectibles marketplace we weren’t sure if we were reflecting actual overall market conditions, or just
was just released by the school this past week. a niche representation.” However, since those first days, Harper said that not
The Institute, which has been conducting the industry related survey on only did the poll results reveal where the market was at, but more importantly,
its graduates for over eleven years now, uploaded its latest trending data on it often foreshadowed where it was going to be. “That was probably the most
decorative arts sales for 2019, via a dedicated page on the school’s web site. valuable piece of data we could have hoped for,” says Harper.
Continuing with the theme from last year’s survey, was a new questionnaire While members of the school’s research staff stress that the current survey
format which focused on compiling and grouping information related to being conducted is still based on a series of general questions, and non
customers decorative arts buying habits over a twelve month period. Strong standardized statistical formulas, the results are nevertheless compelling when
interest from past readers looking for updates to previous years polling statistics looked at in their entirety. “Sometimes when a trend gets going it’s hard to
prompted the change in format construction of the survey in 2018, and again stop,” said Amber Shole, a research assistant on the school’s polling team, “but
in 2019, to include even more detailed information regarding the popularity of this year that’s exactly what happened.” Shole says that a certain historical event
specific buying genres within the antiques and vintage marketplace. surprised many industry insiders by skewing the statistics somewhat about half-
“We’re continuing to ask questions that further redefine the best way through the year. “It was a bit of an outlier, so that was the shock, but once
sales categories and practices for both antique and vintage dealers it picked up steam, it just kept on rolling,” said Shole.
alike,” said current director of the Institute, Charles Green. “This involves Of course there are always going to be a few perennial poll favorites, like Mid-
providing our readers with as much relevant information as possible Century Modern and Automobilia, but Shole notes that changes are continuing
about the state of today’s decorative arts marketplace, as well as being to brew. “There’s definitely a sense that we’re starting to turn the corner from
able to show them what’s actually selling in their geographic region.” the full-on modern motif towards something a little more subtle and subdued.”
According to Green, the number of poll respondents queried in the survey has And, while she admits that items from the mid to latter-half of the twentieth-
also jumped year-over-year. “In 2018 we increased the survey size by fifteen century continue to be hot, she says that older more established areas of
percent, and this past year we’ve upped that number again by another ten collecting are beginning to gain back some ground. “Thrifters, and pickers are
percent.” starting to look at Victorian items, and we’re also beginning to see a real uptick
The school’s director believes the increase in respondents has led to a more in the demand for more formal pieces from the Georgian period as well.” Shole
accurate representation of data sampling regarding the popularity of particular says that if anything, 2019’s poll clearly demonstrates that there’s a new breed
sales categories within the antiques and collectibles marketplace. “The bigger of buyer who’s willing to step beyond the traditional collecting boundaries that
numbers are simply giving us a more comprehensive picture of sales results,” have been a staple of the industry for the last twenty years. “Whether or not
said Green. this amounts to a tsunami of change or a trickle, remains to be seen,” says
As the school’s lead researcher for the survey, Anthony Harper, agrees with Shole, “but either way, it’s a nice starting point for some old favorites...”
much of the director’s comments about the revised poll format, while reiterating For readers wanting to view the full results of the school’s 2019 survey you
that the main crux of the Institute’s survey has always been to provide as precise can find them online at: https://www.asheford.com/2019-survey-results.html
an analysis as possible of measurable interest in current decorative arts trends. To learn more about the antiques and appraisal study program being offered
Harper went on to state that the key to getting meaningful survey results was by the Institute, contact them directly at: asheford@mail.com, or visit their
based on receiving actual sales data alongside item-specific requests from 17
University Pkwy website at: www.asheford.com. You can also write to them at; the Asheford
70
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