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Page 2      The Antique Shoppe   March, 2020
                       Institute Releases Top Selling
                                                                                    Harper,  who  has  been  instrumental  in  the  development  of  the  school’s
                   Antiques & Vintage Data For 2019                               surveys for over a decade now, says he’s still amazed at how well the results of

           Florida— The Asheford Institute’s latest results from its yearly annual survey   past polls have managed to stand the test of time. “When we first started out,
        of top buying trends within the antiques, vintage and collectibles marketplace   we weren’t sure if we were reflecting actual overall market conditions, or just
        was just released by the school this past week.                           a niche representation.” However, since those first days, Harper said that not
           The  Institute,  which  has  been  conducting  the  industry  related  survey  on   only did the poll results reveal where the market was at, but more importantly,
        its graduates for over eleven years now, uploaded its latest trending data on   it often foreshadowed where it was going to be. “That was probably the most
        decorative arts sales for 2019, via a dedicated page on the school’s web site.  valuable piece of data we could have hoped for,” says Harper.
           Continuing with the theme from last year’s survey, was a new questionnaire   While members of the school’s research staff stress that the current survey
        format  which  focused  on  compiling  and  grouping  information  related  to   being  conducted  is  still  based  on  a  series  of  general  questions,  and  non
        customers decorative arts buying habits over a twelve month period. Strong   standardized statistical formulas, the results are nevertheless compelling when
        interest from past readers looking for updates to previous years polling statistics   looked at in their entirety. “Sometimes when a trend gets going it’s hard to
        prompted the change in format construction of the survey in 2018, and again   stop,” said Amber Shole, a research assistant on the school’s polling team, “but
        in 2019, to include even more detailed information regarding the popularity of   this year that’s exactly what happened.” Shole says that a certain historical event
        specific buying genres within the antiques and vintage marketplace.       surprised many industry insiders by skewing the statistics somewhat about half-
           “We’re  continuing  to  ask  questions  that  further  redefine  the  best   way through the year. “It was a bit of an outlier, so that was the shock, but once
        sales  categories  and  practices  for  both  antique  and  vintage  dealers   it picked up steam, it just kept on rolling,” said Shole.
        alike,”  said  current  director  of  the  Institute,  Charles  Green.  “This  involves   Of course there are always going to be a few perennial poll favorites, like Mid-
        providing  our  readers  with  as  much  relevant  information  as  possible   Century Modern and Automobilia, but Shole notes that changes are continuing
        about  the  state  of  today’s  decorative  arts  marketplace,  as  well  as  being   to brew. “There’s definitely a sense that we’re starting to turn the corner from
        able  to  show  them  what’s  actually  selling  in  their  geographic  region.”   the full-on modern motif towards something a little more subtle and subdued.”
        According to Green, the number of poll respondents queried in the survey has   And, while she admits that items from the mid to latter-half of the twentieth-
        also jumped year-over-year. “In 2018 we increased the survey size by fifteen   century  continue  to  be  hot,  she  says  that  older  more  established  areas  of
        percent, and this past year we’ve upped that number again by another ten   collecting are beginning to gain back some ground. “Thrifters, and pickers are
        percent.”                                                                 starting to look at Victorian items, and we’re also beginning to see a real uptick
           The school’s director believes the increase in respondents has led to a more   in the demand for more formal pieces from the Georgian period as well.” Shole
        accurate representation of data sampling regarding the popularity of particular   says that if anything, 2019’s poll clearly demonstrates that there’s a new breed
        sales categories within the antiques and collectibles marketplace. “The bigger   of buyer who’s willing to step beyond the traditional collecting boundaries that
        numbers are simply giving us a more comprehensive picture of sales results,”   have been a staple of the industry for the last twenty years. “Whether or not
        said Green.                                                               this amounts to a tsunami of change or a trickle, remains to be seen,” says
           As the school’s lead researcher for the survey, Anthony Harper, agrees with   Shole, “but either way, it’s a nice starting point for some old favorites...”
        much of the director’s comments about the revised poll format, while reiterating   For readers wanting to view the full results of the school’s 2019 survey you
        that the main crux of the Institute’s survey has always been to provide as precise   can find them online at:  https://www.asheford.com/2019-survey-results.html
        an analysis as possible of measurable interest in current decorative arts trends.   To learn more about the antiques and appraisal study program being offered
        Harper went on to state that the key to getting meaningful survey results was   by  the  Institute,  contact  them  directly  at:  asheford@mail.com,  or  visit  their
        based  on  receiving  actual  sales  data  alongside  item-specific  requests  from                                                                      17
 University Pkwy                                                                  website at: www.asheford.com. You can also write to them at; the Asheford
                                                         70
        buyers.                                                                   Institute of Antiques 981 Harbor Blvd., Suite 3, Dept. 275MZ1 Destin, FL 32541.
           75
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