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Page 26          The Antique Shoppe            October, 2018
        Costumes                                ←Rare “Space Cop” Halloween       witch’s pot  full  of  vampires,  ghosts,   companies obtained  the licenses to
                                                                                                                       many of these television  and cartoon
                                                                                  cartoon character, presidential,  and,
        Continued from Page 24                            costume by Collegeville   yes, witchy costumes.              characters  and began  mass producing
                                                                                with box; $20.
                                                                                    Collegeville added a line of makeup   inexpensive  representations  of them
           Every costume Collegeville                                             and  makeup  accessories  in  1991,   in costume form for less than $3 each,
        created (whether a cartoon                                                changing  its  name  to  “Collegeville/  which amounts to about $12 per costume
        character, monster, or super                                              Imagineering.”    And in 1996 Rubies   in 21st century  money. Collegeville
        hero) consisted of a plastic                                              Costume     Company      purchased   distinguished  itself  with  speed,
           mask (held in place over a                                             Collegeville.                        since faster than a speeding bullet,
        child’s eyes by a thin rubber                                               It wasn’t until                                      C o l l e g e v i l l e
        band  wrapped  around  the                                                after World War                                        would       buy
        head) and a silk-screened                                                 II,     however,                                       l i c e nsi ng
        clothe  cape  or body that                                                that  Halloween                                        rights,  produce
        pulled over the head and tied                                             costume                                                costumes and get
        at the back of the neck.                                                  manufacturing                                          them onto store
           Around          1931,                                                  became       big                                       shelves,  which
        Collegeville  moved into                                                  business.   The                                        opened a whole
        children’s     Halloween                                 By the  end      rise of television                                     new world of
        costumes when it licensed                              of WWII  and       in the 1950s (and                                      costuming
        the rights of Hopalong                                 the start of the   the    popularity                                       for children.
        Cassidy    and   Mortimer                              Baby     Boomer    of  children  TV                                          Department
        Snerd (a dummy character                         generation,  Halloween   shows       such                                       stores,    such
        for ventriloquist Edgar Bergen.         became a night of “tricks-o-treats”   as  Superman,                                      as   Sears  and
        Licensing  rights  gave  companies   where children  roamed in frightening,   Zorro, and Davy                                    Mo nt go m e ry
        exclusive rights to a character’s image,   creepy, or playful  costumes,  many  of   Crockett)  and the                          Wards, and Five
        so companies fought each other for   them made by Collegeville.           rise of newspaper                                      & Dive stores,
        these licensing rights.                In   the  mid-1950s,   marketing   c a r t o o n                                          such as Kresges
           Some of Collegeville’s earliest   companies,  eager  to  jump  on the   characters,                                           and Woolworths,
        costumes are labeled “Masquerade     Halloween bandwagon, acknowledged    especially    in    ↑This 1964 “Rat Fink” Halloween    eagerly competed
        Costume” and were intended as adult   the growing demand for store-bought   children’s culture,   costume, designed by Ed Roth and   to sell  children’s
        costumes since adult Halloween parties   costumes, and companies, such as   Collegeville  and   made by Collegeville Costumes, was   Ha l l o we e n
        remained popular through the 1930s.  Collegeville,  began  turning  out  a   the other costume    offered on eBay for $800.      costumes   since
                                                                                                                                         each  year, from
                                                                                                                                         roughly 1950 –
                  OCALA - BELLEVIEW - CRYSTAL RIVER                                                                    1970, millions  of dollars  were  spent
                                                                                                                       on Halloween items.   The National
                                     REDDICK - WILLISTON                                                               Retail Foundation (NRF) reported that
                                                                                                                       Americans  will spend $8.4 billion  on
                                                                                                                       Halloween in 2018.  According to the
                                               NOW OPEN IN NEW LOCATION               Heritage Antiques                NRF, 67% of Halloween enthusiasts—

                                                                                                aka                    from kids to Baby Boomer geezers like
                                                                                                                       myself—intend to spend an estimated
                                                                                    the Old Wander Inn                 $83 each on Halloween costumes this
                                                DIGGERS ANTIQUE MALL
                                                   1811 N. PINE AVE.                      103 NW Hwy. 19               year.
                                                                                         Historic Downtown               Collectors  first  seriously  started
            MOSSY OAKS ANTIQUE MALL                 OCALA, FL 34475                    Crystal River, FL 34428         looking  at  children’s  Halloween
                                                                                           352-563-5597
             8,000 Sq. Ft.        30+ Dealers        Mon-Sat 10:30-5  352-629-5250                                     costumes  as collectible  items  around
                                                                                                                       1990.  By then,  for some  costumes,
               6260 SE 118th Place                   Open 7 Days a Week                      Open Daily
                6/10 mi. S. of Belleview on Hwy 301                                    Clock Repair • Post Cards       it  was already  too late.  Most
                 Belleview, FL 34420              Mon-Sat 10am-5:30pm • Sun 12-5pm       Antiques • Collectibles       Halloween costumes have always been
                    352-307-0090                     DiggersAntiques@gmail.com           Handpainted Furniture         “throwaways” since each
                Offering a Dazzling Variety of                                           Mid Century Modern            year  children  either
               Antique & Vintage Merchandise    WE BUY AND SELL ESTATES                                                outgrew   their  old
               Professional Furniture Restoration Available  ACCEPTING NEW VENDORS    www.heritageantiquesmall.com     costumes  or simply
               Check out our albums on Facebook  45                      38                                    40      wanted to
                                                                                                                       be more
                                                                                    Williston’s Newest Antique Store
            • ANTIQUE •                                                           Back Door Antiques                   “cool”
                 EMPORIUM                                                                                              than
                                                                                                                       the old
                                                                                   36 E. Noble Ave. · Williston        costume

                       17990 NW 77  Ave                                           Antiques-Furniture-Books-Collectibles & More  allowed
                                     th
                                                                                                                       them to be.
                       Reddick, FL 32686      Dixie’s Antiques Mall                                                    Many fabulous
                          352-591-1221         Antiques, Collectibles & Gifts                                          Halloween
                                                                                     OPEN                              costumes ended
                                                     112 W. Noble Ave.             Tue-Sat 10-4                        up on garbage
                     - OPEN DAILY 10-6 -            Williston, FL 32696                          Parking               dumps, such
                      I-75 at Exit 368                (352) 528-2338                             at rear               as my Bugs
                                                                                                 of Store              Bunny costume.
                                               Over 8,000 sq. ft. of Air Conditioned Comfort
             info@antiqueemporiumfl.comm 36   with 75+ “FILLED TO THE RAFTERS” booths                         28
                                                      Rental Booths Available                                             Collegeville, 1954, Bugs Bunny
           ANTIQUEEMPORIUMFL.COM                      Open 10-5 Mon-Sat    27     BackDoorAntiques.org  ·  352-528-0769  costume just like the one the author
                                                                                                                       wore in the 1st grade of school; $150.
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