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February, 2020 The Antique Shoppe Page 3
Cupid and all other During the 1960s, Valentines Until the 1990s, most collectors flea markets, and garage sales, but
Valentine symbols, such reflected the social changes of sought Cupid Valentines at auctions, the local, secondary markets began
as red hearts, could now America. Cards displayed to dry up. The Internet changed
be printed in color, psychedelic colors, the way collectors collect. Today,
capturing the hippies, modern art, and vast stashes of cards, sometimes a
imagination of other social trends. hundred at a time are being offered
both children By the ‘60s, cards for sale on eBay and other Internet
and adults. resembling those markets. Not only does it allow
By 1874, of the ‘40s and collectors to hunt for new Cupid
Prang basically ‘50s, where Valentine’s Day cards without
invented the Cupid shot leaving home, but it also allows
greeting card romantic collectors to purchase cards that they
business that arrows, were normally would never find at a price
would entrap considered that is usually lower than at auctions
both Christmas “nostalgic” or estate sales.
and Valentine’s by parents Novice Cupid Valentine’s Day
Day for the next and card collectors should be warned to
150 years. downright keep their cards away from extreme
The earliest “dorky” by temperatures, smoke, moisture, and
Cupid Valentines children. sunlight.
were printed in It was during Acid free sleeves are available to
a manner called Victorian 3-dimensional Valentine’s Day card the 1960s, store your collection in.
the French fold, that is valued at $16. however, that Also available are storage boxes
which produced collectors first and scrapbook pages that are
a one-sided card format that was then began seriously collecting Valentine’s considered archival safe. It is better
folded into fourths. The artwork was Day cards, and the cards depicting to safely store your collection than to
on the front and the greeting was Cupid were at the top of many Black Americana postcard showing Cupid have it displayed where the cards can
running from young, winged lover.
inside the card. Usually the company collectors’ lists. This card is valued at $50. be damaged.
name, or trademark was printed on
the back of the card.
By the late 1800s, exquisite
Valentines Day cards were being Visit Historic Downtown
produced for adults, and a few
children’s Valentines Day cards MADDY'S ANTIQUES
began to enter the market. In the ARCADIA 121 W. Oak St.
1930s, Valentines for children
became big business and continued 863-494-2500
to be so until the mid-1960s. It is Join Us
during these decades that Cupid Voted Best Antiquing Town in Florida Specializing in:
began on children’s Valentines. by Florida Monthly Magazine MADDY’S GATHERINGS SHOW
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