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Florida’s Best Newspaper for Antiques & Collectibles                                                 TAKE ONE

                                  MARCH 2018 • Volume 31 No. 7

                                       Midcentury Midwinter

        By: Amy Gale

           Postwar England was bleak. Rationing was in force,                                           Their  fluid,  rimless,  and  monochrome  designs  were
        towns were in rubble, and the weather was, remarkably,                                          familiar  to  the English  ceramics  industry, but  it  was
        worse than ever. Midwinter  Pottery  wanted  to make                                            vital to see their work in situ. While Zeisel and Wright
        a  break  with  the  past.  The  Staffordshire  firm  had  a                                    lived in New York City, it was out west that the youthful
        reputation for turning out Old English wares.  But cozy                                         informality associated with their wares flourished.
        rural scenes and floral sprays were irredeemably out of                                           The milieu that Roy Midwinter wanted to observe
        date at home and abroad. “I will shoot the next man                                             was the intended  audience  for the  Guide  to  Easier
        who comes all the way over from Stoke to show me                                                Living  that  Wright  and  his wife  Mary published  in
        more English roses,” said the buyer for one Canadian                                            1951. “We are making a new etiquette,” proclaimed the
        department store.                                                                               authors.
           So the firm sent the top sales director, Roy Midwinter,                                                                    Continued on Page 2
        to the west coast of America to see the work of Modern
        American designers, like Eva Zeisel and Russel Wright.                                          ←One of the most popular Midwinter patterns: Hugh
                                                                                                        Casson’s Cannes (Christie’s, London, May 11, 2005, lot 102)

               Oviedo Antique Mall Spring Extravaganza Mar. 2-5
           During  the  4  day  extravaganza,  all  110  dealer  booths  will  be  offering  fabulous  sale
         pricing - up to 50% off storewide. There will also be a complimentary hot & cold buffet is
         available all 4 days. During the Friday thru Monday sale each customer purchasing $30 or
         more receives a free gift.
           Located at 95 Geneva Drive Oviedo, FL 32765 (407-366-3668), Oviedo Antique Mall
                                                                                     Drop by The Feed Store Antique Mall for an adventure into Ol’ Florida. We are a 50
         is open 7 Days a week Monday-Saturday 10am-7pm & Sunday 12-6pm. The mall will be   booth mall located in an 8,000 sq. ft. feed store built in the 1940’s.
         loaded with antique, vintage and contemporary Christmas décor.              The Feed Store Antique Mall has rustic charm with a wonderful variety of antique,
           The 12,500 square foot mall is loaded with an ever-changing array of all your favorite   vintage, and collectible items ranging from Victorian, Military, Primitives, Mid Century
         antiques and collectibles. Offered  are coins & paper money, gold, silver & costume jewelry,   Modern, Elegant Glass, Pottery, Art, and much more.
         furniture, primitives, linens, Lladro, Baccarat, China & Crystal, Lenox, military collectibles,   We are open 7 days a week from 8 am to 5 pm Monday thru Saturday, and Noon to
         Fiestaware, art work, advertising collectibles, antiquarian books, Kitchenalia, LP albums,   5 pm on Sunday. Conveniently located on U.S. Highway 301 in Ellenton, we are just one
         Longaberger baskets, Disney collectibles, antique toys and so much more!  mile west of I-75 at exit 224. Stop by for Friendly Service, Where EVERYONE is Welcome!!
           Stroll through Oviedo Antique Mall while listening to 1950’s hit music. Onsite watch   The Feed Store Antique Mall's address is 4407 U.S. Highway 301 N, Ellenton, FL 34222.
         & clock repair by 40 year veteran watchmaker, as well as complete onsite antique and   Contact them at 941-729-1379, visit their website or like
         modern camera repair service.                                             them on facebook at

                                              Florida’s Largest Monthly Antique Event!

                                                       300                     South Florida Fairgrounds                   MARCH
                                                                                    9067 Southern Blvd.
                                                VENDORS                         West Palm Beach, FL 33411                       2-4

                                                  EARLY BUYERS:  “1st Pick” Friday 9AM-12PM • Admission $25 - Good All 3 Days • GEN. ADMISSION: FRI 12-5PM, SAT 9AM-5PM, SUN 10AM-4:30PM • Admission $8
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