Page 20 - Live Event Blueprint

Real briefly here, another event I hosted was geared towards Realtors who wanted to ADD additional flows of leads/business.
And for that I wanted to show them how Facebook ads can generate them buyers and sellers (I’m really good at generating buyer/seller leads using Facebook and we teach our LO clients at Bridge Profits the exact same strategies I use). But instead of naming the event/topic something typical like “Facebook Ads for Realtors” I wanted to position the event in a way that Realtors were drooling over to attend.
Thus, “How To Get 10x Return On Investment With Facebook Ads Even If Know Nothing About Facebook Ads.”
If you were a Realtor, which event would you go to? “Facebook Ads for Realtors” or “How To Get 10x Return On Investment With Facebook Ads Even If Know Nothing About Facebook Ads”?
If you didn’t choose the second option then you’re in the minority.
What I’m hoping you take away from comparing the two titles of the topic is that you NEED to position it in a way where the Realtor can easily understand the benefit they will receive from the event.
So whatever topic you do, make sure to somehow frame it so the Realtor can see the benefit for themselves.
Same value as we do.
Now if you don’t have any topics that would fit the bill of what I’ve talked about so far, or you’d like to provide more value to your Realtors like our clients are doing, you can always get in touch with us and learn more about how you can license our systems/marketing campaigns to help you provide that value to Realtors.
Alright, now that you know what venue, date & time, and topic to select... let’s talk about the strategies that I use to fill up the room with the RIGHT Realtors.