Page 239 - Buku Panduan ID e-book_Classical

PRO FORMA KURSUS

PENTING / IMPORTANT:
Kandungan Pro Forma ini tidak boleh diubah tanpa kelulusan Senat bagi perkara-perkara yang
telah ditandakan*. Pindaan kepada perkara lain boleh diluluskan di peringkat
Akademi/Fakulti/Institut/Pusat.
Contents of this Pro Forma shall not be changed without the Senate’s approval for items
indicated with *. Changes to the other items can be approved at the
Academy/Faculty/Institution/Centre level.

Versi Bahasa Malaysia Versi Bahasa Inggeris
Malay Version English Version
Akademi/Fakulti/Institut/Pusat Akademi Pengajian Academy of Malay
Academy/Faculty/Institute/Centre Melayu Studies
Jabatan Sosio-Budaya / Kesenian Malay Socio-Culture /
Department Melayu Arts
Nama Program Akademik Sarjana Muda Kesenian Bachelor of Malay Arts
Name of Academic Programme Melayu

Kod Kursus* JIA2002 JIA2002
Course Code*
Tajuk Kursus* TEORI PEMASARAN THEORY OF
Course Title* PRODUK KESENIAN MARKETING ART
PRODUCTS
Kredit* 3 3
Credit*
Masa Pembelajaran Pelajar (SLT) 120 120
Student Learning Time (SLT)

Prasyarat/Keperluan Minimum Tiada None
Kursus
Course Pre-requisite(s)/Minimum
Requirement(s)
Hasil Pembelajaran Kursus* Di akhir kursus ini, pelajar At the end of the course,
Course Learning Outcomes* dapat: students are able to:
1. Mengenal pasti teori- 1. Identify theories of
teori pemasaran marketing art
produk seni. products.
2. Menerapkan 2. Apply the
pengelolaan kaedah organization of
dan prinsip methods and
pemasaran produk principles of
seni melalui projek. marketing art
3. Menganalisis faktor products by doing
kekuatan dan projects.
kelemahan yang 3. Analyze the
terdapat dalam strengths and
pemasaran sesuatu weaknesses in the
hasil seni. marketing of certain
art products.

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