Page 36 - VIRANSH COACHING CLASSES

10) Specialization:
All departments of the organization are headed by experts in their respective fields. The
specialized knowledge of these departmental heads helps in managerial decisions. It leads
organization to march towards growth and success in the competitive world of business.

Management cannot bring together the different elements into one harmonious whole without
proper coordination among all the members of the group.

According to Mary Parker Follett, Co-ordination is the '~Plus-value of the group".

2.2.6 Controlling:
Meaning:
Controlling function is required in all types of organizations whether profit making or non-
profit making. Similarly, it is performed at all levels i.e. top, middle and lower levels of management
Controlling is indispensable function of management. The effectiveness of planning function can
be determined with the function of controlling. Planning and controlling are major parts of the
management cycle.
Controlling is a function of comparing the actual performance with the predetermined stand-
ard performance. It measures deviation, if any, identifies the causes of deviation and suggests cor-
rective measures. The process of controlling helps in formulation of future plans also.

Process of controlling :

Comparison
Measurement
Standards of performace and Finding
deviations

Antainment of Corrective Analysing causes

of deviation
action

Definitions:

Following are some of the important definitions of controlling:

1) Koontz and O'Donnell: "Managerial control implies the measurement of accomplishment
against the standard and the correction of deviations to assure attainment of objectives according to
plans".

2) Dale Henning: "Control is the process of bringing about conformity of performance with
planned action."

3) Philip Kotler: "Control is the process of taking steps to bring actual results and desired re-
sults closer together."

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