Page 5 - Flipbook for non-members

Revised CBA Mission & Objectives…

Motto: Helping Coloradans realize dreams and making a stronger economy by building better banks.

Mission: Provide economic opportunities for Coloradans through a sound and competitive banking environment
by advocating public policy consistent with that, and enhancing banking’s skills, image and unity.

Objectives:
A. Promote communities we serve by helping banks provide access to credit, transfer funds and build economic
growth and stability.
B. Seek economic opportunities for Coloradans to prosper via an efficient, effective, sound and competitively fair
banking environment free from excessive government supervision of banks and affiliates where banks of every
size and kind can compete and thrive.
C. Advocate for banks by working, collaboratively where possible, with state and federal legislative, judicial and
regulatory bodies.
D. Enhance customers’ financial skills and the support banking provides to customers and communities, and
improve public understanding of banking’s value to the public and ethical professional conduct and
community involvement.
E. Enlighten select audiences and the public with timely meaningful information.
F. Enhance members’ skills with information, education and training, services and resources in legal, regulatory,
operational and other matters.
G. Maintain the necessary human, financial, and physical resources and organizational structure.

Values – What we stand for
• CBA’s all-consuming focus is members; their needs shape CBA’s agenda and are the only reason we exist.
• Tenacity, innovation, responsiveness and creativity help us complete our mission, enabling member banks to
serve their markets.
• Our proactive and creative advocacy and skill enhancement for bankers results from intense member focus.
• CBA’s proactive and successful advocacy results from early/open issue discussion, dynamic volunteer leaders
and staff, consensus, diligent work and collaboration.
• The free enterprise system, honest and ethical practices and member participation drive our behavior.
• Organized involvement of diverse views assures banking’s voice is well-reasoned and effective.
• Excellence in results is expected, recognized and rewarded. We seek to be the premier financial services trade
association.
• Personnel are our key resource. Volunteers make the best decisions. Staff is committed to, and essential to,
member satisfaction.
• Open communications, information sharing and teamwork are vital to success.
• CBA provides quality services, leadership and products at a fair price.

Continued…