Page 4 - 2026 Nonprofit Industry Trends
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2026 ECONOMIC OUTLOOK:
      MODERATE GROWTH IN A SHIFTING LANDSCAPE
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                                                                                                                                                                                         KEY DRIVERS OF THE 2026 ECONOMY
                                                                                                                                                                                                                                                                                             THE STOCK MARKET
                                                                                                                                                                                                   TECHNOLOGY AND AI INVESTMENT                                    The  Stock  Market  was  strong  in  2025,  with  the  S&P  growing  by
                                                                                                                                                                                                                                                                   approximately 18% for the year.  For 2026, you should expect another
                                                                                                                                                                                 Investment in artificial intelligence, automation, and data centers remains       year  of  gains,  but  most  likely  more  modest  at  between  5  and  10%.
                                                                                                                                                                                 a significant driver of economic activity. Organizations across industries        Growth will rely more heavily on corporate earnings rather than inflated
                                                                                                                                                                                 are continuing to deploy capital toward technologies that improve                 price earnings ratios, meaning growth will follow economic results,
                                                                                                                                                                                 efficiency, scalability, and long-term competitiveness. These investments         favoring  growth  industries.    Anticipated  drops  in  interest  rates  should
                                                                                                                                                                                 are expected to support productivity growth, even as other sectors                spur corporate spending and push more dollars into the market, driving
                                                                                                                                                                                 experience slower expansion.                                                      up stock prices.

                                                                                                                                                                                                     MONETARY AND FISCAL POLICY                                                       CONSUMER SPENDING PRESSURES

                                                                                                                                                                                 Inflation, which has dropped during 2025 from highs of 3.0% to 2.6%               Despite  steady  employment  levels,  many  households  continue  to  face
                                                                                                                                                                                 at year-end (its lowest since March of 2021) is expected to rise again            rising  costs  in  essential  areas  such  as  housing,  healthcare,  and  food.
                                                                                                                                                                                 early in 2026, before settling down at about 2.4% by the 4th quarter of           These pressures are expected to limit discretionary spending and
                                                                                                                                                                                 2026. Unemployment, which is hovering around 4.6% (a healthy level),              contribute to uneven consumer demand, which may slow growth in certain
                                                                                                                                                                                 is expected to remain flat during 2026, with some minor declines by the           sectors of the economy. Healthcare costs are leading the charge, with
                                                                                                                                                                                 end of the year.  The flatting labor market is attributable to a slowing labor    anticipated increases in healthcare spending in excess of 20%. Certain
                                                                                                                                                                                 supply (aging population and tighter immigration policies) offset by the          ACA enhanced credits brought about by the American Rescue Plan and
                                                                                                                                                                                 impact of AI (potential job displacement with more expected with Tesla            Inflation Reduction Act expired at the end of 2025. If Congress does not
                                                                                                                                                                                 robots to be released during 2026) and continued economic slowdown as             renew these many lower income individuals will see significant increases
                                                                                                                                                                                 the Feds continue to look to curb inflation.                                      in their healthcare premiums.
                                                                                                                                                                                 The  current  Fed  interest  rate  is  3.5%  to  3.75%.  It  is  anticipated  that                   POLICY AND TRADE UNCERTAINTY
                   T    he 2026 economic outlook points to continued expansion in the U.S. and global economies, though at a slower                                              the Feds will drop that rate by the end of 2026 to 3.25% to 3.5%. Any             Geopolitical dynamics and trade policy continue to introduce uncertainty
                        and  more  uneven  pace  than  in  recent  years.  Economic  forecasts  generally  anticipate  moderate  US  GDP  growth                                 decline in interest rates could stimulate borrowing and investment, but           into the market. Shifts in tariffs, regulatory changes, and global supply
                   (approximately 2.2%), driven by sustained investment in artificial intelligence, data infrastructure, and technology-enabled                                  the pace and timing remain uncertain and closely tied to labor market             chain  adjustments  could  impact pricing, investment  decisions,  and
                   productivity gains. At the same time, the economy faces ongoing challenges, including policy uncertainty, trade disruptions,                                  conditions  and  inflation  trends.  Fiscal  policy  decisions  will  also  play  a   long-term  planning  for  organizations  operating  across  borders.  We  do
                   and persistent cost-of-living pressures that continue to affect households and organizations alike.                                                           role, particularly in areas related to infrastructure, healthcare, and social     anticipate a reduction in tariff impact during 2026, which should boost
                                                                                                                                                                                 services.
                   While recession fears have eased, volatility remains a defining feature of the economic environment heading into 2026.                                                                                                                          growth in both the United States and China.
                   Growth is expected to soften early in the year before stabilizing, reflecting a careful balancing act between innovation-                                                                                                                                                                      CONTINUED ON NEXT PAGE
                   driven momentum and structural economic headwinds.
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