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o Money is “reward reinforcement “
system, not unlike food, sex, drugs
and other culturally valued or
desired commodities.
o This system was established long
MONEY AND
before money ever existed.
o The brain seems to have adapted to
money as an object of pleasure or THE BRAIN
value rather than it’s utilitarian
value.
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Copyright 2013-2014 Deborah Price and The Money Coaching Institute. All rights reserved.
