Page 4 - BMMGuru Monthly Issue 21

P. 4

Brand Updates
#BMMGuruWeekly

Bajaj V15 made using the metal of India?s first

aircraft carrier INS Vik rant

Bajaj Auto Limited is a part of the Bajaj Group who is a at 7500rpm and 13Nm of torque at 5500rpm. The
global two-wheeler and three-wheeler Indian motor comes paired to a 5-speed gearbox.
manufacturing company that manufactures and sells Furthermore, the bike also carries an INS Vikrant
motorcycles, scooters and auto rickshaws. insignia on the fuel tank.
Being the world's sixth-largest manufacturer of After the company received an overwhelming
motorcycles and the second-largest in India, the response for the V15, they increased its production to
company had a market capitalisation of ?640 billion 1000 units per day.
(US$8.9 billion) in May 2015.
The company sold over 20,000 units of the V15 in April
The company unveiled its new motorcycle ?V?, and the itself this year. The sole reason why the bike is in
special thing about it is that it is made using the metal demand is that of the patriotic feeling it is attached
of India?s first aircraft carrier INS Vikrant. with. Not to forget why Aamir Khan himself got
tempted to buy the masterpiece.
The company launched the product with an aim that
the bike will carry the spirit and legacy of INS Vikrant Bajaj has given something that?s more than just a bike
forward and become one of the most path-breaking to the Indian masses and it has definitely worked out
motorcycles this year, keeping the legacy of India?s for them. It is not only an example of patriotic
first aircraft carrier alive. marketing but a tribute from the company to various
Naval Officers of a glorious past lived.
A new colour scheme has been introduced for the V5,
the Cocktail Wine Red shade has been introduced at Made from the metal of INS Vikrant, the V15 has
the same price of Rs 62,000, others shades being succeeded in making us think more of India?s past
Ebony Black and Pearl White. wars, especially the 1971 war with Pakistan.

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