Page 14 - Ladies newsletter April 2018v1.1.indd

Filling the Funnel

Deborah Pankhurst
MARKETING AND SALES ADVISORY COMMITTEE, CHAIR

The Marketing Advisory Group has been renamed the In recognition for your efforts, receive
Marketing and Sales Advisory Committee, and is now a the following when you refer:
committee of the Board. Our mandate is to support and
advise on activities to attract and convert prospective Full or Associate Member
new members. We have returning committee Members: $750 Club Credit.
Christy DeMont, Deborah Trepanier and Alanna Quinn; new
Gold GCH or Unlimited Trial Member
Members: LJ (Linda) Nagel; Board Liaison: Monica McIntosh.
$100 Clubhouse or Golf Shop gift card.
Paul and Loryn are integral to our committee, as are Paddy
and Shelby (filling in for Jacquelin who is on maternity
Silver GCH
leave).
$50 Clubhouse or Golf Shop gift card.
2018 – Continuing our Momentum
Golf Academy Participant
Here are the key elements of our continuing Marketing
(4+ Week program)
outreach for 2018:
$25 Clubhouse or Golf Shop gift card.
Goals for 2018: 200 LGA (Ladies’ Golf Academy)
participants, 26 Unlimited Trial Members, 10 Introductory
For more information on the Member Rewards Program, the
Trial Members, 15 New Full Members. This is our ’funnel’.
2018 Ladies’ Golf Academy Programs and the Open House
Top Prospects: Women aged 50+ experiencing a transition
visit our website. Watch your eblasts and regular mail from
in their lives where they are ready to discover life at Ladies’.
Ladies’ for more information.
Guest Card Holder Goals: Sign up 40 Gold Guest Card
Holders; introduce our new Intermediate Gold GCH
package for men aged 19-35.
The Big Event: Open House, Sunday, April 29th, 1-4 p.m.
This is an opportunity for new Member and Guest Card
Holder prospects, and Ladies’ Golf Academy participants to
For your referrals and
get a first-hand look at what Ladies’ has to offer.
program details contact:
How to Meet These Goals Loryn Ingham
loryn@ladiesgolfclub.com
Here are some key roles that Members can play this Spring
(905) 889-3531 x308
to help fill the funnel:
• Refer a friend or family member for the 2018 Ladies’ Golf
Academy
• Invite a prospect (women and men) to the Open House
on Sunday, April 29th
• Invite your sons, grandsons, spouses and neighbours to
consider one of our three Guest Card holder packages.

Deborah

14 | BEAUTY, GRIT & GRACE