Page 8 - Ladies newsletter April 2018v1.1.indd

Feel good golf

Paul Bussiere
GENERAL MANAGER’S MESSAGE

2018 is an exciting year for Ladies’! From the moment some change for 2018. Paddy and his team will be ready
you step on the property, you will notice some change. to assist you on the floor of the shop as soon as you enter.
Ladies’ has undergone a bit of a new look. From the freshly Gone are the days of the Golf Shop counter and enter in
paved driveway to the refreshed brand, we have been the Apple store concept. The shop looks fantastic with its
working hard all winter to improve our Member and guest new paint job and reorganization. There’s a new lounge in
experience. Our clubhouse got a bit of a facelift with new the shop so that you can rest and relax in front of the TV
carpeting, flooring and paint. Chef Umesh and Clubhouse before or after a round. Probably Paddy’s favourite new
Manager Lisa have been doing a wonderful job getting item for this year is the Table Tennis table. It will be located
the food and beverage department ready for the season. just outside the Golf Shop and available for any Member or
We are even building a new vegetable garden in behind Guest to use any time. Table Tennis is a great way to warm
the clubhouse that will provide us with fresh herbs and up prior to a round or just relaxing and having some fun
vegetables to be used in our menus. There will also be the with friends.
opportunity to have special dinners out in the garden under
I challenged our staff to think different this year. Ladies’
the stars on a warm summer night. New honey bee hives
is unique and that means our services should be as well.
are being installed so that we’ll be able to provide Members
We don’t want to be the same as the run of the mill golf
and guests with Ladies’ honey this year. Another wonderful
courses. We want to celebrate our uniqueness, our warm &
addition that we can use in our menus.
welcoming personality, our style & sense of sophistication.
The rebranding of the club’s identity has been a large We’re creating a comfortable, inspiring, supportive
undertaking. It is something that was needed to make our community where you can be yourself and experience “feel
club more modern and fresh. We consulted the Marketing and good golf”. We hope you embrace the change and help us ope you embrace the change and help us
Sales Advisory Committee, along with the Board, and hosted make Ladies’ a magical place. agical place.
focus groups of Members, Guest Card Holders, and Academy
Paul
participants to ensure that we were on the right path with the
new identity. I’m very excited for what we’ve been able to
accomplish and look forward to hearing the feedback.

We have launched a new public website to showcase the
beauty of the club and currently working on a new Member
website that will be easier to navigate and be more user
friendly than our current website. All our marketing material
has been updated, as well as our membership brochures
and forms, internal and external marketing posters or
invitations, name tags, email signatures, e-blast templates,
and of course our monthly newsletter. Examples of some of
the new looks are on the following page.
For the Golf Academy, we are using a new online
registration system that will make it easier for our
participants to register and provide us more tools to track
and communicate with them. Links to the registration for
each of the clinics can be found in the new digital version of
our Academy brochure. The Golf Shop has also undergone

8 | BEAUTY, GRIT & GRACE