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Our journey of change

Monica McIntosh
PRESIDENT’S MESSAGE

“If you always do what you’ve always done, you’ll always get what you’ve always got.” This quote is typically attributed to
Henry Ford.
We are embarking on a journey of change – change to become a better version of ourselves, not to change the essence of
who we are.
We have a very unique club. There’s the obvious of course – we are a club for women, governed by women, and founded
by a formidable pioneering female golf professional. But we are much more than that. We have a very strong community: a
friendly and welcoming group of like-minded supportive women who share their love of golf and their ups and downs, not just
in golf, but in life.

Change is necessary to move forward, and change is necessary to improve. Ladies’ is going through change with the goals of
improving the experience of our Members, and to improve how we look to potential new members, but even positive change
can be disruptive and uncomfortable and even overwhelming at times. And all of our change needs to be done in the context
of our current cash constraints.
So what are we changing?
We employed some help, through hiring a marketing consultant, to make sure that how we present the club – both externally
and internally – reinforces who we are. The result is that we have a fresh, more modern look to our materials and signs. This
will eventually extend to our public and private websites. Paul talks more about this update to our look in his article.
The Golf Shop has changed – including the product offering and a more integrated staff/Member environment with the
removal of the counter – and sales are way up.
We’ve switched the old style of water cooler for a full water-and-ice cooling station, and in the process provided a more open
vista as you approach the first tee.
The Clubhouse menu has many fresh, new items. Breakfast is now available. New herb and vegetable gardens have been
added, and the new bees are busy making honey.
We’ve received a lot of positive feedback on the changes. It has not all been smooth, though, and a few things have not gone
as planned.
GGGolf has been harder for Members to transition to than was expected, and it wasn’t helped by a few glitches in the system.
While Members have lost the tee time summary on the Home Page of the website, there is so much more functionality
overall that Members’ should enjoy the new system much more once familiarity with the system improves. And the system
will improve further when the new website is rolled out, at which time the extra log-in currently needed to get into GGGolf will
disappear.

We have also needed to make some adjustments. While most Members have enthusiastically welcomed the new menu,
some are missing a few of the old items. Lisa and Chef Umesh worked hard to incorporate your feedback and strike a better
balance between old favourites and new tastes in the updated menu.

4 | BEAUTY, GRIT & GRACE