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Share your love of Ladies’!

Deborah Pankhurst
MARKETING AND SALES ADVISORYCOMMITTEE, CHAIR

Spring Initiatives

Our Marketing activity swings into full gear starting in April with our annual Open House. On April 29th this year,
we welcomed 53 guests looking to sign up to the Golf Academy, learn about Trial Programs or explore Guest Card
Holder packages. A special thank-you to all the volunteers who assisted our guests, and to the staff who provided an
impressive experience of our Club.

We have also undertaken a targeted digital media campaign since March broadening awareness and encouraging
enquiries by those interested in our golf programs. To date, we have had over 80,000 impressions between our Google
Ad Words and Facebook advertising campaigns. Our Google campaign is linked to key words that users search for, such
as ‘golf instruction’.

What does an impression mean? “An impression is counted each time your ad is shown on a search result page. Each
time your ad appears on Google, it’s counted as one impression.” – Google

Of course we also have the Member Rewards program in place, encouraging you to refer your friends, family and
acquaintances to Ladies’.
Early Results (as of May 18)

How are we doing? Here are the early results:
Digital Media Campaign:

Search Engine Marketing, Google Ad Words – Over 50,000 impressions have led to 1,600 clicks, 85 calls, and 18 emails.
Facebook Advertising – our campaign has a well above average click-through rate of 3.47%, showing relevant creative
and targeting. 36,000 impressions have led to an impressive 1,253 clicks on the ad; 1,132 users engaged with the
Facebook page; and 1,051 users clicking the call to action button on the ad to visit the website.

Referrals: We have handed out 9 gift certificates already this season as a thank-you to Members who have provided
referrals.

Ladies’ Golf Academy: 105 participants have signed up, filling 149 spots. Despite the late start to the season, we are not
too far behind the number of spots filled this time last year.

Trial Programs: We currently have 17 Unlimited Trial members and 2 Limited (8-week) Trial Members.
Gold Guest Card Holders: A total of 123 have signed up for the current season, vs. our target of 140. The Gold GCH
category is up to 33 from 29 this time last year.

New Full Members: Although we usually sign up new members in the Fall season, we have had 3 new Full members sign
up this Spring, following on Trial participation last year.

What’s New for 2018?
The Limited Trial program is an opportunity for those prospects who have some familiarity with Ladies’ and need
only a short trial to experience membership, or who are ready to start a trial a bit later in the season (up to July 31st start).
It includes 8 weeks of unlimited play, one private lesson, and all the benefits of membership for $2400, plus tax. And,
$675 of that fee will be credited to the entrance fee for those who join the Club.

12 | BEAUTY, GRIT & GRACE