Page 15 - Demo

THINGS TO CONSIDER WHEN CHOOSING COLOURS FOR YOUR CLIENT’S MAKEUP LOOK:
Complexion
Hair colour and style
Eye colour
Clothing or accessories
If it’s a day time or evening look
How the makeup will be seen: television, photography, on stage, or in-person
THINGS TO AVOID
If your client has discoloured teeth, stick to cooler undertones for the lipstick. For example, choose a blue- based red lipstick instead of corals, oranges, or yellow lip colours as these will make the teeth look more discoloured. This also goes for when a client has bloodshot eyes - don’t use warm-toned browns and pinks. In this case, it’s always good to put a nude (a shade that is a few shades lighter than the client’s skin) in the waterline to brighten up the eyes.
COLOUR CORRECTING
Take a look at the colour wheel to see which colours are opposite. These colours ‘cancel’ each other out, which we use for colour correcting. For example, green is used to cancel out redness on the skin, and orange-based concealer neutralizes dark circles (which are blue in colour) under the eyes. For a tattoo, you would also use a red or orange colour.
ROSACEA/ACNE
If the client has redness from these issues, you will want to colour correct by using a green primer or concealer.
DARK CIRCLES
A lot of people have dark under eye circles for various reasons. Once again, you can refer to the colour wheel to help identify what colour best corrects blue or purple tones under the eye area (and sometimes around the mouth or nose). You will see on the colour wheel that you will need to use an orange or red colour corrector, depending on the tone of blue or purple that the area is.
BRIGHTENING
If you are looking to brighten areas of the face, you will want
to use a light purple-toned primer or concealer (however you
may also use lighter concealer for this). 12