Page 43 - rz brand guide

MESSAGE FRAMEWORK

THE MEANING OF THE SLASH

The “slash” mark traditionally connotes a break in something, or an
alternative.

For RedZone, the slash is an important brand symbol for three key reasons:

1) We offer the widest variety of workouts for the best value—HIIT / CYCLE /
TRAIN—all in one place; 2) We help members be more tomorrow than they

are today (i.e., from full-time mom of two with an office job today to mom /

marathoner / professional mentor tomorrow); and 3) We work hard in the
studio so that we can get out there and enjoy life’s many alternatives (i.e.,

kayaking / traveling / dancing / climbing / diving / dating / skiing / and more!).