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Tier 2 OTT Inventory
Tier 2 inventory is focused on more local programming and content on desktop and mobile. This includes
publishers who may offer user-generated content, regional news shows & apps and syndicated content. Tier 2
Inventory is still high quality video advertising and it can be purchased at a lower price. Price differences
between Tier 1 and Tier 2 follow how terrestrial national broadcast and local broadcast pricing works.
