Page 35 - EverythingOTT LMS WL

Why Work With Us?

Inventory Quality

OTT is fraught with quality concerns however we leverage a third-

party pre-bid fraud prevention and brand safety solution Peer39. By

leveraging Peer39 technology, we have the ability to maintain:

• Site Viewability Control - control placement according to

site type (ex. user-generated content) for higher relevance

• Brand Safety Settings - block ads from running adjacent to

objectionable content such as offensive language

• Contextual Targeting - target categories and topics at the

page level based on the IAB Networks and Exchanges

taxonomy

• Ad Viewability Forecasting - anticipate viewability

according to page density, average screen size, and other

metrics