Page 11 - IP Targeting LMS WL

How to use IP Targeting

1. Use your customer list to IP match: By using a patented data

matching process, which protects the privacy of the household while
allowing the user-profile tied to a specific IP to be examined, we can
match an existing customer list (names, addresses, phone numbers)

to IP addresses, thus allowing ad impressions specifically tailored to
existing customer base.

2. Use a list of B2B targets: By providing the business name and

address, we can match to IP’s for a specific business target. Then,
serve digital ads to entire companies, college campuses, hotels, trade
shows, conventions and other venues where masses gather via the

location’s IP addresses.

3. ZIP Code IP Targeting: Provide us a list of ZIP Codes and we can
reverse append to serve ads to IP addresses within those ZIP Codes.

4. Digital New Movers: Provide ZIP Codes or city names for new
movers you’d like to reach in a specific area.

5. Digital Canvassing: Take your CTM, or new customer list and target
their neighbors with ads. Digital Canvassing looks at the street name
and relative distance of intersections and appends IP’s to their

respective homes located within 500 meters of a pre-defined target.