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Popular DID Targeting Strategies
VISITOR TARGETING CONQUEST VISITOR HOUSEHOLD
TARGETING EXTENSION &
LOOKALIKE
TARGETING
Reach consumers who Reach consumers who Expanded audience
have visited target have visited target segments that include other
locations in the past, locations in the past, devices in the household
regardless of where regardless of where and/or audience members
they are now they are now with the same demographic
and behavioral attributes
