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                                     Through Address Targeting, we draw                   We will be reaching the senior not               Perhaps ABC University didn’t make

                                        individual fences around each of                 only on his smartphone, but also his                  an impact on the high school

                                      those homes and then start showing                      computer, smart TV, tablet                     student, but now Mom & Dad are

                                       ABC University’s display ads on all                                                                 seeing the ads and they have some

                                             devices in the household                                                                                 say in the decision
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