Page 13 - PreRoll LMS WL
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Pre-Roll video creates higher brand recall
Pre-roll video increases brand recall and has a positive impact on all devices.
1. Increase favorability
2. Boost brand association and engagement
3. Drive intent to purchase advertised product
Pre-Roll Drives Click-Thrus
:30 Pre-Roll Click-Thru Rate = 87%
Above Industry Average
:15 Pre-Roll Click-Through Rate =
371% Above Industry Average