Page 5 - PreRoll LMS WL
P. 5

5 steps of the digital buying journey








                              Video Advertising can fit in multiple places along your customer’s journey between


                              Awareness and Intent.




















                                              Awareness                   Interest                   Intent                  Purchase                  Loyalty






                                                   In order to successfully engage a potential consumer each step in the buying
                                                                journey requires a unique message and digital product.
   1   2   3   4   5   6   7   8   9   10