Page 28 - Email LMS WL
P. 28
Case Study
Industry - Automotive Dealer
Campaign Dates - Single Email send in 2019
Objective - The client wanted to target individuals who are in market
for a vehicle with their “Spring Sale” campaign.
Challenge - To successfully track results of marketing efforts and the
ability to compete in a saturated market.
Solution - We recommended an email blast targeting auto intenders.
We narrowed our targeting to people who were looking for new or used
cars. We had the ability to be more specific and target people who
were interested in purchasing sedans, SUV’s, luxurious cars, and
more. A follow-up email was sent to those who opened the original
email.
RESULTS - The email blast led to 538 new users on the dealer’s
website and 4 new leads. This cut the auto dealers CPA by over 25%!
The email redeploy had an open rate of 15.31% and a CTR of 1.34%.
Key Facts - Our email database has over 1.5 million emails that are
“scrubbed” to ensure quality and deliverability, making our database
one of the largest and most “hygienic” available.
