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ProspectingTip #3
Is the site secure?
The Impact of SSL (HTTPs)
• Secure sites ensure users are safe and not at risk for various issues
(e.g. identity, financial).
• Google now denotes to the user when a site is not secure and is
less likely to rank an unsecure website.
84% of users would abandon a purchase if data was sent over an insecure connection. - GlobalSign
