Page 31 - 21+ LMS WL
P. 31
ConversionTracking & Retargeting
• Campaigns are allowed OneURL to track conversions (Q42019).
• Recommended conversion tracked is Purchase Receipt page or About Us page.
• Conversion and Retargeting Pixels will be preferably be placed via GoogleTag
Manager. AdCellerantteam will provide one for the client if theydo not havea a
GTM on site already. Client has the choice of having AdCellerant place pixel(s) in
GTM on behalf of client, or providing pixel forclient to place.
• The team will runas many retargeting impressionsas possible withinthe total
number of ordered impressions.
