Page 5 - 21+ LMS WL

Best Practices for Marketing Cannabis

Check your State Laws

• Are there restrictions in the targeting?

• Are there restrictions in the type of advertising?

Give yourself time to set up the campaign

• All 21+ creative must be audited, which can takeup to 3 business days, DID takes

up to 5 business days

• Guide your advertiser on creative specifications prior to set up

• Review KPI’s and any needed tracking pixels with your advertiser andyour

operations team