Page 9 - SEM LMS WL

Competitor analysis & conquesting

• A full competitor analysis conducted reveals adgroup and keyword

opportunities.

• The competitor analysisis alsoconsidered when writing customtext
ads. EXAMPLE:“We will exploit offer advantages overcompetitors -

25% off vs.20% off, lower pricing, etc.”

• Conquesting campaignsare ads thatwill show upwhen someone searches your

competitor’s name.

• They are not always recommended, depending on the industry and

advertiser.

• Conquest campaigns work best withhigh consideration purchases like cars,

consumer electronics, etc.